Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Being helpful benefits include to keep a positive relationship with your prospects and customers
Category: Customer service
Why personalized video messages are worth trying in your marketing
I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]
[Customer Service] Starbucks had iced coffee because they have coffee and ice cubes
Estimated read time: 1 minutesI went to a Starbucks in downtown Chicago in June and asked for iced coffee. The answer was that they don’t have ice coffee and only have cold brew. That is actually a big difference as cold brew sits overnight and […]
[Prediction] Fitness app of the future will scan foods and know calories and other nutritional values
Estimated read time: 3 minutesI use My Fitness Pal to track calories and workouts. And I have for a while and it has helped me lose a bunch of weight over the years. Of course I’ve gained some of it back but it’s an ongoing […]
Why is my Uber driver showing me an animated video about his Uber trips history?
Estimated read time: 3 minutesProbably because Uber asked them to and they listened. ? Let me back up here for a moment: I’ve been driving Uber and Lyft – typically when I’m commuting or out and about anyway. I’ve been a fan over the years […]
Customer service: Unsubscribing from email should not be this hard
Estimated read time: 3 minutesI’m very protective of my inbox. Think mama bear ? and her cubs protective. Or an offensive lineman and his quarterback. I have no time for crap or irrelevant emails at all. So I appreciate when it’s easy to unsubscribe. iPhone […]
Should I allow people to login with Facebook to my website or SaaS service?
Estimated read time: 2 minutesThe use case here is a consumer or customer coming to your website or platform and they have to sign in to use the service. Facebook over the last decade or so has become the universal identification card across the web. […]
When healthcare pricing is transparent we can actually make decisions [Real-life example]
Estimated read time: 2 minutesHealthcare pricing has been a hot topic over the years certainly. In years past, it was almost impossible to know what the cost would be until you were done with a procedure, back at home and then they send you the […]
How airlines can personalize services for their top frequent fliers even more [Customer service idea]
Estimated read time: 2 minutesI’ve had status on American Airlines for five years running now. The last two were as executive platinum- their top level. The service and perks are nice and include: Systemwide upgrades Drink and meal in main cabin Frequent and free upgrades […]
The best e-commerce has offline components – or vice versa
Estimated read time: 2 minutesThe family and I ended up staying in downtown Chicago late in 2018. We redeemed some credit card points to stay at a Marriott near the Magnificent Mile and were quickly reminded that a $53 Chicago parking spot may not feel […]
Digital marketing and offline: Why all the signs in the world might still not get the message across
Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]
[Brand reputation] According to my LinkedIn, Ryan Airlines is the best and the worst – and they might both be true!
Estimated read time: 3 minutesCommunication and public relations can be interesting. As you know, I like to travel – in part because of all the stories you get from it. But this somewhat of a travel story, I didn’t even leave Cedar Rapids for. Due […]
The future of e-commerce: Virtual reality and highly representative pictures of products
Estimated read time: 3 minutes“The legroom on this seating chart may not be what it appears.” – all kinds of airlines Ugh! That’s being slightly snarky, but you seen those notes. Another favorite example: Image might not be a completely accurate depiction of what you […]
What to do when you sent customers an infographic to share that exposes their personal information
Estimated read time: 3 minutesThat’s what American Airlines did in 2018, but they handled the whoops well and the follow up wasn’t bad! Every year, American Airlines sends out an infographic that reviews the year for frequent fliers. Mine for 2018 looked like this: And […]
What’s the difference between ambassador and influencer marketing? It’s in the relationship
Estimated read time: 6 minutesI’ll get to to the difference in a second, but let me tell you first a story about Waze Carpool and then we’ll dive into why it’s relevant to ambassador and influencer marketing. I actually love the Waze app, and I […]