Amazon now offers free samples on Kindle books and makes making money even harder for writers

Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]

How airlines can personalize services for their top frequent fliers even more [Customer service idea]

Estimated read time: 2 minutesI’ve had status on American Airlines for five years running now. The last two were as executive platinum- their top level. The service and perks are nice and include: Systemwide upgrades Drink and meal in main cabin Frequent and free upgrades […]

Digital marketing and offline: Why all the signs in the world might still not get the message across

Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]

[Brand reputation] According to my LinkedIn, Ryan Airlines is the best and the worst – and they might both be true!

Estimated read time: 3 minutesCommunication and public relations can be interesting. As you know, I like to travel – in part because of all the stories you get from it. But this somewhat of a travel story, I didn’t even leave Cedar Rapids for. Due […]

The future of e-commerce: Virtual reality and highly representative pictures of products

Estimated read time: 3 minutes“The legroom on this seating chart may not be what it appears.” – all kinds of airlines Ugh! That’s being slightly snarky, but you seen those notes. Another favorite example: Image might not be a completely accurate depiction of what you […]

What to do when you sent customers an infographic to share that exposes their personal information

Estimated read time: 3 minutesThat’s what American Airlines did in 2018, but they handled the whoops well and the follow up wasn’t bad! Every year, American Airlines sends out an infographic that reviews the year for frequent fliers. Mine for 2018 looked like this: And […]

What’s the difference between ambassador and influencer marketing? It’s in the relationship

Estimated read time: 6 minutesI’ll get to to the difference in a second, but let me tell you first a story about Waze Carpool and then we’ll dive into why it’s relevant to ambassador and influencer marketing. I actually love the Waze app, and I […]