Content marketing: Telling Meaningful Stories

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn it can be quite stressful.  OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

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Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

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How technology companies can use content marketing to stand out and grow business 

Technology can be sticky, and once you use a particular technology that mostly works, it can be hard (mentally and practically) to move away from it.  A simple example is WordPress, which I use on this blog. It allows me to easily blog from my phone and desktop. I can easily grow my mailing list […]

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How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

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Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now 

When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old. I ordered them on Amazon and was slightly surprised when a box from Walmart arrived. At […]

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Prediction: A/B testing will disappear as experiences become truly personalized

A/B testing, of course, is a technique that marketers use to optimize their content and websites. It’s a somewhat easy way to figure out what works best: Are more people clicking on the blue box or the orange box? Do more people read this article if I post the picture here or there? A/B testing […]

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[CUSTOMER SERVICE] Customers should never have to repeat their request on the same phone call!

Christoph

November 17, 2016

Customer service

It drives me crazy when I’m calling a company and get transferred and transferred and transferred. “Sorry, somebody else is in charge of that.” Every transfer usually means I have to repeat my request, restate my password, my name, remember where my wife and I met, etc. etc. Come on, people. This is not customer […]

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Even conversations with one-word “sentences” can lead to miscommunication 

Christoph

November 13, 2016

Customer service, Words

In case anyone forgot how easy miscommunication actually is, here’s an example.  I bought something at a store. “Receipt?” the cashier asked.  “Yup.” “Okay, bye. Have a great day.” “Can I get my receipt?” Yup. I guess my yup sounded like a nope? Maybe I do pronounce my yeses in a no kind of way. […]

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Why not to shoot for being the next Uber or Amazon

I hear it all the time:  We want to be the next Uber … or Amazon … or somebody else that is successful in a newer niche.  But what if it’s not about being the next somebody else? What if we just focus on being a better and more succeful version of ourselves? It’s doable. […]

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[SOCIAL MEDIA] How your competitor’s Twitter account can be a lead generation tool

Christoph

November 8, 2016

Customer service

Content, email and social media is most effective when it hits prospects and readers at exactly the right time. The time is of course when they need to solve a problem and are looking for a solution. That’s when lead generation is most effective.  That’s easier said than done and many digital strategy campaigns bank on […]

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Always do this when your website copy tells us how awesome you are!

Much of the copy I read on websites is so laden with self-congratulatory, back patting and superlative-driven that it even puts the perfect social media lives of some people to shame. Everything is oh-so perfect. I’m sure you know what I’m talking about. It’s sentences and phrases like these:  We are the best in our field. […]

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How come nobody is sharing my POSITIVE brand story?

Influencer marketing and outreach. Brand ambassador programs. Social media amplification. You name today’s buzz phrase to help us (the brands)  get our stories shared.  All these tactics actually work. Seriously. But, they can and will backfire when the product stinks.  Marketing – whether content, product or traditional – isn’t usually in charge of product development […]

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What industries can benefit from content marketing or authentic storytelling?

It’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:

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Content marketing for hospitals

content marketing for hospitals

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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