Content marketing: Telling Meaningful Stories

Who has some of the best customer service on Twitter?

A look at some of the best customer service Twitter accounts based on my experience.

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How to make personalization never creepy and always useful

Personalization is a fantastic way to get people the right content at the right time. That can, of course, also help us as businesses tie them to us as customers. It sounds so simple in theory but it’s really hard in practice and plenty of companies are struggling with doing that exact thing. They spray […]

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ONLINE REVIEWS: Sometimes we – the customer – just don’t want to discuss negative reviews any further 😱👎⭐️

You’ve probably heard me talk about that responses to online reviews and really any customer feedback publicly or not publicly are usually better than no response at all. But sometimes additional discussion from the perspective of the customer, i.e. the person leaving the review – is not something that’s desired. This really hit me over […]

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TRAVEL STORIES: This Europe trip could have started off better! “Do you need oxygen?” 

I was heading to Berlin in June 2017 to speak at the Content Marketing Forum. Upgrade has been requested from Chicago to London (lie down seats are nice for overnight flights – obviously!). All my props and clothes fit in my one carry on and jacket.  Ready to go. The layover in Chicago wasn’t super […]

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[TRAVEL] Two ways travel technology has recently helped me

Technology can make our lives easier and of course harder. There are still plenty of times when technological solutions don’t work or aren’t keeping my specific customer journey in mind.  But then there are the times when I’m  delightfully  surprised and when technology makes a transaction simple or helps me accomplish a goal on a […]

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STARTUPS ➡️ Clients are lining up – how to get paid? Check or digitally?

I think of myself as more of a storytelling and growth innovator  kind of person as opposed to a numbers person. Though numbers can certainly help us tell better stories and help us tell better stories continuously if we can get paid for it. As a businessman I’m certainly a numbers person when it comes […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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