Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.
Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]
Estimated read time: 1 minutesI went to a Starbucks in downtown Chicago in June and asked for iced coffee. The answer was that they don’t have ice coffee and only have cold brew. That is actually a big difference as cold brew sits overnight and […]
Estimated read time: 3 minutesI use My Fitness Pal to track calories and workouts. And I have for a while and it has helped me lose a bunch of weight over the years. Of course I’ve gained some of it back but it’s an ongoing […]
Estimated read time: 3 minutesProbably because Uber asked them to and they listened. ? Let me back up here for a moment: I’ve been driving Uber and Lyft – typically when I’m commuting or out and about anyway. I’ve been a fan over the years […]
Estimated read time: 3 minutesI’m very protective of my inbox. Think mama bear ? and her cubs protective. Or an offensive lineman and his quarterback. I have no time for crap or irrelevant emails at all. So I appreciate when it’s easy to unsubscribe. iPhone […]
Estimated read time: 2 minutesThe use case here is a consumer or customer coming to your website or platform and they have to sign in to use the service. Facebook over the last decade or so has become the universal identification card across the web. […]
Estimated read time: 2 minutesHealthcare pricing has been a hot topic over the years certainly. In years past, it was almost impossible to know what the cost would be until you were done with a procedure, back at home and then they send you the […]
Estimated read time: 2 minutesI’ve had status on American Airlines for five years running now. The last two were as executive platinum- their top level. The service and perks are nice and include: Systemwide upgrades Drink and meal in main cabin Frequent and free upgrades […]
Estimated read time: 2 minutesThe family and I ended up staying in downtown Chicago late in 2018. We redeemed some credit card points to stay at a Marriott near the Magnificent Mile and were quickly reminded that a $53 Chicago parking spot may not feel […]
Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]
Estimated read time: 3 minutesCommunication and public relations can be interesting. As you know, I like to travel – in part because of all the stories you get from it. But this somewhat of a travel story, I didn’t even leave Cedar Rapids for. Due […]
Estimated read time: 3 minutes“The legroom on this seating chart may not be what it appears.” – all kinds of airlines Ugh! That’s being slightly snarky, but you seen those notes. Another favorite example: Image might not be a completely accurate depiction of what you […]
Estimated read time: 3 minutesThat’s what American Airlines did in 2018, but they handled the whoops well and the follow up wasn’t bad! Every year, American Airlines sends out an infographic that reviews the year for frequent fliers. Mine for 2018 looked like this: And […]
Estimated read time: 6 minutesI’ll get to to the difference in a second, but let me tell you first a story about Waze Carpool and then we’ll dive into why it’s relevant to ambassador and influencer marketing. I actually love the Waze app, and I […]