I interviewed two experts in the subscription business field on my podcast and this article highlights some of what we discussed.
How can my company run as a subscription business?
Category: Customer service
What turns a repeat customer into a loyal customer?
A look at Shep Hyken’s new book and what is the difference between repeat customers and loyal customers.
Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon
A gift for my six-year-old arrived in original packaging from Amazon and that allowed her to see what the gift was. Here’s how to avoid it.
Being helpful benefits include to keep a positive relationship with your prospects and customers
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Why personalized video messages are worth trying in your marketing
I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.
Amazon now offers free samples on Kindle books and makes making money even harder for writers
Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]
[Customer Service] Starbucks had iced coffee because they have coffee and ice cubes
Estimated read time: 1 minutesI went to a Starbucks in downtown Chicago in June and asked for iced coffee. The answer was that they don’t have ice coffee and only have cold brew. That is actually a big difference as cold brew sits overnight and […]