Estimated read time: 3 minutesForget about images! Go with a video! And if you really want to stand out do a cool time-lapse! Okay. That’s too harsh – maybe. Use an image if you have a good one but a video – which fewer organizations […]
Estimated read time: 2 minutesPhotos can make or break a story. Not those lame stock art ones obviously , but some stories can’t be told without the image. Example: the police officer hug! Or the fallen soldier returning via O’Hare. And sometimes they are old […]
Event marketing is evolving with digital marketing techniques and competing conferences popping up. This article discusses how to use speaker images.
Estimated read time: 2 minutesSome journalists out there don’t want to analyze and interpret as the expert – even when they know the answer. Even though they know the answer, they need another non-journalist expert to say it so they can quote them. Nothing wrong […]
Estimated read time: 4 minutesI used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t […]
Estimated read time: 2 minutesPeriscope and Twitter now as of late 2018 allow live audio-only broadcasts. That’s kind of cool and I’m surprised no other social media network had offered it yet. So how do you do it? Periscope is owned by Twitter and has […]
Estimated read time: 3 minutesYou may have seen my post about flying from Mason City to Minneapolis on a small regional aircraft in 2018 here. Of course there were more stories on the return flight. First of, let me share what I didn’t like about […]