Content marketing: Telling Meaningful Stories

6 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

A look at Halloween costumes worn by me from 2012 through 2017. Photos included.

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Blogging frequency: How often should I publish a blog post?

I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts  are high-quality it’s […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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Trying to be perfect can kill storytelling

July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]

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Lead generation: How I created more leads by handing out fewer business cards at events and conferences

I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many business conversions, social media connections or even blog subscribers. So […]

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Content marketing is more about hitting singles than home runs 

Home runs are certainly fun to watch. Did that make it into the water outside the San Francisco Giants park? Did that make it onto the street outside the Baltimore Orioles diamond? You get the picture. Things can happen with home runs and they can be entertaining and look powerful. And of course they count […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun

 




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