Content marketing: Telling Meaningful Stories

There are real challenges to being original

Getting knocked off isn’t cool, can hurt business and our brands and progress. I was strongly reminded of this when I attended the Be Original members meeting with the interiors + sources crew in New York City in early 2018. The Be Original manifesto: We believe in: The designer and creator The customer In protecting […]

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ADVANCED LINK BUILDING: How to get links from high-ranking sites

Inbound links still matter. Advanced link building, of course, is an ever moving target and people link back for various reasons. Understanding the reasons why other sites might link to you can also increase your chances of getting that coveted link. Reasons people link could include: You actually have useful content that that site’s audience […]

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7 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

A look at Halloween costumes worn by me from 2012 through 2018. Photos included.

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How an overly complicated word in a print headline drove me to the web

I often find it silly to pick up a newspaper at airport lounges or on overnight international flights. Since many newspapers in the United States get printed for morning delivery, reading the day’s paper on a flight leaving in the afternoon or evening seems to scream “old news” to me. In general. But I often […]

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Blogging frequency: How often should I publish a blog post?

I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts  are high-quality it’s […]

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why content marketing projects should be fun