You get what you pay for it and even free marketing campaigns have a cost associated with them. Here’s an example. But they are worth considering.
Is free marketing a thing?
Category: Creativity
Study: The future of content is emoji content to drive relevance
Can written content be replaced by emojis? This April Fool’s Day article takes on this important topic.
Will this virtual background work for my video Zoom business meeting?
Virtual backgrounds on Zoom are a bit of a thing to do right now with more and more people working remote and taking video calls from home due to the coronavirus pandemic. This article discusses how you can use virtual backgrounds.
How to create and syndicate better brand stories
A look at how you can tell better brand stories and why good brand stories matter.
Why research is important in your content strategy
Research is important in content strategy. That includes research to understand our audiences better and for content production.
How to be creative [includes podcasts]
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
Overcoming perfectionism can help us get more done
This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.
How to pick a podcast name – The best ideas for your podcast name from experts
A chat with experts on what to consider when picking a podcast name for your new show. Advice ranges from branding to keyword research and everything in between.
Podcast speed: How fast should I talk on a podcast?
Estimated read time: 5 minutesSome of us are fast talkers and some of us talk slower. I typically talk relatively fast or at least I thought I did it. Of course in today’s world of personalization some podcast listeners like to listen to regular voice […]
How to use 3D photos in your content strategy and marketing
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
How to make your marketing more effective by using a storytelling formula
Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.
Video podcasts: How to create automatic videos from your podcasts via the Anchor app
A look at how to automagically create video podcasts teaser videos from your audio podcast recorded in Anchor.
Why to be less promotional when you do a webinar, write a blog post or speak at a conference
Estimated read time: 5 minutes It’s a real problem out there in the content (and) marketing world. People are speaking at conferences, they’re doing webinars and they’re writing more and more content than ever. Let’s not forget about podcasts either. There is a lot of […]
How to do a live audio broadcast with a remote guest on social media?
Estimated read time: 2 minutesYou know I’m a fan of audio. It’s easier to pull off (i.e. uploading) than video because of size. Of course, podcasts are one way to distribute audio. And you can listen to my podcast here. I’m a fan of having […]
[CONTENT MARKETING] How to create meaningful deadlines
Estimated read time: 5 minutesSome deadlines are more meaningful than others. The meaningful ones are met and the ones that are not meaningful are not met – especially on an ongoing basis.
7 Years Worth of Halloween Costume Ideas for Marketers (with pictures)
A look at Halloween costumes worn by me from 2012 through 2018. Photos included.