A look at how to have better interviews, which then lead to better stories for our content marketing.
The art of the interview: How to have better interviews and ask better questions
Category: Content gathering
iPhone content creation: The different ways to capture the beauty of fireworks with your iPhone
Estimated read time: 2 minutesWe went to the Swamp Fox Festival fireworks in Marion, Iowa, in 2019, and of course I wanted to see how I could use my iPhone X to capture it in pictures and video. Let’s look at: slo mo time lapses […]
Why editing for preference is the biggest waste of time in content marketing and journalism
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]
Corporate storytelling: Travel reporting is a good example why people need to leave their offices
Estimated read time: 3 minutesWhen I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who never leaves the office. Think they get any unique stories? Some, but not as many as the […]
Why you should always use the Facebook 360 camera for your 360 photos (over the iPhone App)
Estimated read time: 2 minutesYou know I’m a big fan of doing as much content creation as possible from my iPhone. And often that means the native apps. But there are exceptions. I did recently buy a 360/virtual reality camera and am learning how to […]
The easiest app to shoot slo-mo video from your iPhone
Estimated read time: 2 minutesTime-lapse videos can be easily shot from your iPhone. So can slow-motion videos. Of course, there are some things to consider, but what’s the easiest app to use? I would recommend the built-in camera app for the following reasons: It works […]
360 and Virtual Reality Video: How I’m planning on producing more as cheaply as possible
Estimated read time: 4 minutesYou know that I’m hot and cold on virtual reality storytelling. It’s too hard to carry a headset around with you as a consumer. There’s not enough content out there anyway. Blah blah blah. Excuses, excuses. Production seems hard. More equipment […]
How to do video screen grabs on your iPhone
Estimated read time: 2 minutesPeople take screen grabs of images all the time, but how about VIDEO screen grabs on your iPhones. That works on as well! I had no idea. (Thanks to Jeff Julian of Enterprise Marketer for getting me thinking about this and […]
The easiest way to do time lapse videos with your iPhone
Estimated read time: 3 minutesI saw fellow aviation geek Robbie Culver post time lapse videos from Chicago O’Hare – where I was heading myself interestingly. I promptly asked on Twitter how he recorded them and was surprised to find out that my iPhone has a […]
What does that mean when somebody puts “sponsored” in a social media post?
Estimated read time: 3 minutesIf you follow me on Twitter, Instagram or really anywhere, you know that I travel a decent amount and it’s really hard to not write stories from trips. Many are work trips, sponsored and some personal here and there. Related: The […]
When I attended a roofing conference …
Estimated read time: 3 minutesAs part of my current job at Stamats Business Media I attended a roofing conference-an international one even-in New Orleans in 2018 to help the buildings.com team with some of their initiatives. You might wonder what I know about roofing. And […]
How getting on a blogging schedule will help you stay on track
This article discusses the ins-and-outs of scheduling content and how to get on a blogging schedule and how to stay on it.
PODCAST: The roles in content marketing
Estimated read time: 10 minutesThis podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below: […]
How to get better visuals (like photos) for your digital marketing efforts
A look at the importance of getting unique and original images (better visuals) for your digital marketing and how to do that!
What to do when people ask to submit guests posts on your blog!
Estimated read time: 3 minutesShould I even accept guest posts on my blog? Once you get a successful blog going chances are at some point people will offer to write guest posts for you. Yay, more content! Well, not so fast. There are things to […]
Putting taglines or scripts in your own words helps authenticity
Estimated read time: 5 minutesUsing our own words in our own voice helps authenticity. Here's an example: I called customer support to get help with a product I was using (and still use) inside my home. The customer service rep who answered had a sense […]