A look at how to have better interviews, which then lead to better stories for our content marketing.
Estimated read time: 2 minutesWe went to the Swamp Fox Festival fireworks in Marion, Iowa, in 2019, and of course I wanted to see how I could use my iPhone X to capture it in pictures and video. Let’s look at: slo mo time lapses […]
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]
Estimated read time: 3 minutesWhen I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who never leaves the office. Think they get any unique stories? Some, but not as many as the […]
Estimated read time: 2 minutesYou know I’m a big fan of doing as much content creation as possible from my iPhone. And often that means the native apps. But there are exceptions. I did recently buy a 360/virtual reality camera and am learning how to […]
Estimated read time: 2 minutesTime-lapse videos can be easily shot from your iPhone. So can slow-motion videos. Of course, there are some things to consider, but what’s the easiest app to use? I would recommend the built-in camera app for the following reasons: It works […]
Estimated read time: 4 minutesYou know that I’m hot and cold on virtual reality storytelling. It’s too hard to carry a headset around with you as a consumer. There’s not enough content out there anyway. Blah blah blah. Excuses, excuses. Production seems hard. More equipment […]
Estimated read time: 2 minutesPeople take screen grabs of images all the time, but how about VIDEO screen grabs on your iPhones. That works on as well! I had no idea. (Thanks to Jeff Julian of Enterprise Marketer for getting me thinking about this and […]
Estimated read time: 3 minutesI saw fellow aviation geek Robbie Culver post time lapse videos from Chicago O’Hare – where I was heading myself interestingly. I promptly asked on Twitter how he recorded them and was surprised to find out that my iPhone has a […]
Estimated read time: 3 minutesIf you follow me on Twitter, Instagram or really anywhere, you know that I travel a decent amount and it’s really hard to not write stories from trips. Many are work trips, sponsored and some personal here and there. Related: The […]
Estimated read time: 3 minutesAs part of my current job at Stamats Business Media I attended a roofing conference-an international one even-in New Orleans in 2018 to help the buildings.com team with some of their initiatives. You might wonder what I know about roofing. And […]
This article discusses the ins-and-outs of scheduling content and how to get on a blogging schedule and how to stay on it.
Estimated read time: 10 minutesThis podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below: […]
A look at the importance of getting unique and original images (better visuals) for your digital marketing and how to do that!
Estimated read time: 3 minutesShould I even accept guest posts on my blog? Once you get a successful blog going chances are at some point people will offer to write guest posts for you. Yay, more content! Well, not so fast. There are things to […]
Estimated read time: 5 minutesUsing our own words in our own voice helps authenticity. Here's an example: I called customer support to get help with a product I was using (and still use) inside my home. The customer service rep who answered had a sense […]