Content marketing: Telling Meaningful Stories

What to do when people ask to submit guests posts on your blog!

Should I even accept guest posts on my blog? Once you get a successful blog going chances are at some point people will offer to write guest posts for you. Yay, more content! Well, not so fast. There are things to consider! Of course the definition of successful blogging is highly subjective and depends on […]

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Putting taglines or scripts in your own words helps authenticity

Using our own words in our own voice helps authenticity. Here's an example: I called customer support to get help with a product I was using (and still use) inside my home. The customer service rep who answered had a sense of humor and definitely did not stick with the company script. Now, that can […]

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How original photos can help you rank higher in Google Image Search 

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never gotten to the point to see the benefit  for when […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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Things to consider before video recording other people and posting to social media

I'm all for sharing stories through multiple mediums but there are things to consider before recording other people without their knowledge.

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Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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Why editing for preference is the biggest waste of time in content marketing 

Everyone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. I even once had an editor who admitted that he edited to “add value, and it’s my job.” […]

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Should every blog post have a photo and how to get better ones

“A photo is worth a thousand words.” The person who said that first certainly hadn’t heard of irrelevant stock art photography that people now use abundantly on their blogs and websites. Those people in that meeting look oh so happy. Stock art! 

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Why To Not Just Repurpose Existing Content

Here’s a quick video I did on this important topic. You can’t be unique by copying others. 

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Why we shouldn’t take that social media photo – sometimes!

Fall in Iowa is beautiful, though a bit too cold for me. It’s actually surprisingly hard to take a good fall photo. This, for example, looked a lot better offline: I spotted the scenery during a walking meeting in 2016 and actually took this shot 4-5 times. Ugh. The photo isn’t showing how it looks […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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[STORYTELLING] How to get access to the people with the good stories

It’s virtually impossible to share good and meaningful stories if we don’t have access to the people who lived and participated in those stories. That’s why personal storytelling is so much easier than organizational storytelling. We already have access to the person who lived the story – us. When we work in an organization’s communications […]

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Organizational storytelling: Should we check the background of people whose stories we are sharing?

Storytelling strategies can be full of reasons why not to publish something. In fact, if we want to find a reason to not publish a story that can be a super easy task: We don’t have the time. We don’t want to. I’m not a good writer. Somebody, somewhere may potentially be offended by something in the […]

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[STORYTELLING] Cameras on people can help us gather authentic stories 

While at a Chicago White Sox game in 2016 my wife pointed out to me that the approaching vendor had two cameras attached to him. One pointed at him and one at the crowd. Of course, I asked him about it. “We are doing a special on vendors and it’ll be on the website. They […]

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[EMPLOYEE ADVOCACY] How to get employees to share stories without feeling like braggarts 

Some people don’t share any of their authentic stories – good and bad – and they have reasons for that.  Good stories – they don’t want to come off as bragging about themselves.  Not so good stories – they are embarrassed and don’t want to feel vulnerable publicly.  These are valid reasons and we should […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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