How to optimize your job description to find that perfect content or marketing candidate

Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]

Why to be less promotional when you do a webinar, write a blog post or speak at a conference

Estimated read time: 5 minutes It’s a real problem out there in the content (and) marketing world. People are speaking at conferences, they’re doing webinars and they’re writing more and more content than ever. Let’s not forget about podcasts either. There is a lot of […]

‪How to easily resize images for all social media networks without a cheat sheet‬

Estimated read time: 3 minutesIt used to be that we would have cheat sheets to remember what size an image needs to be on the different networks. As you might imagine every network – for example Facebook, Twitter and Instagram – have their own requirements. […]

Why you might consider SoundCloud for your podcasts – because it plays natively in Twitter

Estimated read time: 2 minutesHow we can distribute our content in new ways while maximizing the existing ways has always been interesting to me. So of course I was excited to see that SoundCloud-hosted podcasts also play natively on Twitter. Sound on: Listen to the […]

Facebook ads: The easiest way to set your CTA to be “send a message in Messenger”

Estimated read time: 2 minutesI’m currently running a campaign to offer companies help with their podcast programs. (Contact me here to chat.) Podcasts are a bit of a passion project and even have their own chapter in my third book on Content Performance Culture. Testing […]

Google Auto Complete Videos: Google rolls out new tool for influencers to answer questions

Estimated read time: 3 minutesGoogle auto complete videos by superstars have drawn in millions of views on YouTube. In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. Of course the YouTube channel running the […]