Blogging Topics: Finding your blogging passion – align it with audience interest

Estimated read time: 6 minutes Everyone can start a blog. Go to WordPress.com, sign up, start writing. Ta-da, you are now a blogger. But what are you going to write about that others actually want to read? What’s your blogging passion and does it align […]

Sharing the community’s stories for current and future generations

Estimated read time: 2 minutesI’ve been  thinking about how we can share the community’s stories and preserve them for future generations. Some organizations are certainly doing some of this for their networks. EasternIowaNews.com did some of this in 2009 but its database of 2,700 stories is no […]

WORDS MATTER: Words to avoid online and how to share an authentic story

Estimated read time: 2 minutesAs storytelling and authenticity in public communications becomes more and more important for companies I keep stumbling across words that just don’t seem to work anymore – if they ever did. There are definitely words to avoid online. At least when […]