Blogging frequency: How often should I publish a blog post?
I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts are high-quality it’s […]
Read MoreHow original photos can help you rank higher in Google Image Search
You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of can actually benefit the consumer. But I just have never gotten to the point to see the benefit for when […]
Read MoreGuess who is now a YouTuber… #dadlife
Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here. That means that she: Has her own channel Publishes regularly Tells stories Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]
Read MoreTrying to be perfect can kill storytelling
July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]
Read MoreHow I had to move my binge watching from Netflix to Amazon Prime 📺 📱
I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]
Read MoreWhen is it OK to swear in blog posts and on social media?
A look at whether or not it's okay to swear in blog posts and on social media!
Read MoreTechnology should really resolve the content creation problem of lengthy headlines
A look at the problem of headlines being too long on certain channels. How can we get that fixed?
Read MoreShould I automatically push my promoted Facebook post to Instagram?
A look at whether or not you should push your promoted Facebook post to Instagram automatically.
Read MoreWhy to write content adjacent to your sweet spot on your (corporate) blog
You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]
Read MoreWhat are the best ways to promote your website content?
A look at how to promote your website content.
Read MorePICTURES: There’s nothing wrong with not wearing a full suit for a TV interview -sometimes
That of course assumes that only the top half of you is shown to viewers. 😱🤔😂 We certainly hear jokes of TV anchors not wearing pants because only their upper half is shown on TV. And with more and more people working at home more and more people don’t necessarily dress up every day. That […]
Read MoreThe best communication plan is the one that happens now
A look at why the best communication plans do not delay the sharing of information.
Read MoreWhy marketing leaders should push their teams to always respond on social media
A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]
Read MoreWhy editing for preference is the biggest waste of time in content marketing
Everyone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. I even once had an editor who admitted that he edited to “add value, and it’s my job.” […]
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Confirmed talks
Raleigh, NC
Aug. 22, 2017
Annual conference
Reno, NV
Oct. 8-9. 2017
Also catch me at…
Christoph Trappe
July 21, 2017
Content creation, Content distribution, Creativity, Workflow