Content marketing: Telling Meaningful Stories

Blogging frequency: How often should I publish a blog post?

I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts  are high-quality it’s […]

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How original photos can help you rank higher in Google Image Search 

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never gotten to the point to see the benefit  for when […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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Trying to be perfect can kill storytelling

July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]

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How I had to move my binge watching from Netflix to Amazon Prime 📺 📱 

I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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PICTURES: There’s nothing wrong with not wearing a full suit for a TV interview -sometimes 

That of course assumes that only the top half of you is shown to viewers. 😱🤔😂 We certainly hear jokes of TV anchors not wearing pants because only their upper half is  shown on TV. And with more and more people working at home more and more people don’t necessarily dress up every day. That […]

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The best communication plan is the one that happens now 

A look at why the best communication plans do not delay the sharing of information.

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Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

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Why editing for preference is the biggest waste of time in content marketing 

Everyone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. I even once had an editor who admitted that he edited to “add value, and it’s my job.” […]

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