Content marketing: Telling Meaningful Stories

How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why) but nonetheless I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people  But here’s an actual fact – especially for organizations who are just kicking off their content marketing strategy: Comments are […]

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Should every blog post have a photo and how to get better ones

“A photo is worth a thousand words.” The person who said that first certainly hadn’t heard of irrelevant stock art photography that people now use abundantly on their blogs and websites. Those people in that meeting look oh so happy. Stock art! 

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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EMAIL MARKETING: How I grew my email list 5 percent in one day with one small website update 

Email works. It’s not dead. People still get emails and even read some of them. And that’s one reason why email subscriber lists are one important aspect of any content marketing strategy.  Email marketing  is an easy way to stay connected with people who actually want to read our stuff. I’m assuming here that none […]

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What are the best ways to promote your website content?

It’s super hard to build an online community or following simply through creating great, useful and unique content.   The best stories going unheard – yet not untold – have little impact.  So how do we get our content in front of people? Here’s a step-by-step guide.  Step 1 Create highly unique content that is […]

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Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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I’m done blogging, sharing knowledge and stories [This blog is now closed]

As my blogging on this site has grown in popularity (thanks all!) messages like this have become more common: “Great blog. I’m implementing many of the things you talk about.” I’ve even heard from higher education institutions in North America who are quoting concepts from my blog in classes. Those things are great to hear but […]

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How to be more like an eight-year-old when sharing our authentic stories

At the end of an October 2016 family trip, my eight-year-old daughter found a “writing lamp” in the hotel room and started writing as we were packing up on the last day. She was basically writing down the most important things from the trip and was telling a story.  How they went to the zoo, […]

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What’s crap content?

I throw the term crap content around quite a bit on social media, during keynotes and workshops.  The context usually revolves around this:  We have to stop creating crap content.  There’s too much crap out there  Etc. Related reading: The No. 1 reason why there’s crap on the internet At one point I wrote it […]

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How come nobody is sharing my POSITIVE brand story?

Influencer marketing and outreach. Brand ambassador programs. Social media amplification. You name today’s buzz phrase to help us (the brands)  get our stories shared.  All these tactics actually work. Seriously. But, they can and will backfire when the product stinks.  Marketing – whether content, product or traditional – isn’t usually in charge of product development […]

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Content marketing for hospitals

content marketing for hospitals

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My Authentic Storytelling Book

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

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