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Content Performance

Move your content from happening to performing. The definite textbook:


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Latest posts

  • [New book] Going live – Livestream your podcast to reach more people
  • 10 Tips For Managing A Remote Team
  • How to schedule livestreams to Facebook, YouTube, Twitter and LinkedIn
  • How to schedule posts to Facebook Groups (including livestreams)
  • To edit in WordPress can help with content performance and efficiency
  • Local SEO: How to get local links that help your business drive more leads
  • Cartoons in marketing and on livestreams: How to decide when to use them for your brand
  • How to create your seasonal Facebook avatars and use your avatars as post backgrounds

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

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RSS My podcasts

  • 341: WMT Radio replay - How brands can use the power of livestreaming
  • 340: How to give better media interviews - a chat with Brad Phillips
  • 339: The state of email marketing in 2021 - a chat with Ernie Smith
  • 🇩🇪338: Organischer Content und live Podcasts 🇩🇪
  • 337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
  • 336: Are you thriving in the new marketing landscape? - Presented by Web Insights
  • 335: The importance of trusting the process - a chat with Garrett Sussman
  • 334: Why media coverage still matters to businesses
  • 333: Is this procrastination?
  • 332: Why brand stories must also include failures

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Category: Content distribution

  • February 17, 2021
  • No Comments

How to schedule livestreams to Facebook, YouTube, Twitter and LinkedIn

  • Content distribution

This article shares how you can easily schedule livestreams to Facebook, LinkedIn, YouTube, Twitter and other social media channels.

Continue Reading How to schedule livestreams to Facebook, YouTube, Twitter and LinkedIn
  • February 3, 2021February 3, 2021
  • No Comments

Podcast to video basics: How and when to create audiograms

  • Anchor

One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.

Continue Reading Podcast to video basics: How and when to create audiograms
  • January 22, 2021January 22, 2021
  • No Comments

How to create and syndicate better brand stories

  • Content creation

A look at how you can tell better brand stories and why good brand stories matter.

Continue Reading How to create and syndicate better brand stories
  • January 15, 2021January 30, 2021
  • No Comments

My content performance philosophy and how teams can implement it

  • Change Leadership

Use these steps and this methodology to create teams that are more successful.

Continue Reading My content performance philosophy and how teams can implement it
  • December 3, 2020December 3, 2020
  • No Comments

Overcoming perfectionism can help us get more done

  • Change Leadership

This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.

Continue Reading Overcoming perfectionism can help us get more done
  • November 17, 2020November 17, 2020
  • No Comments

Are LinkedIn and Facebook groups for business worth the effort?

  • Content distribution

A look at the value of Facebook groups for business. How to use them to listen to your audience, things to consider when starting one and more.

Continue Reading Are LinkedIn and Facebook groups for business worth the effort?
  • November 8, 2020November 8, 2020
  • No Comments

How to live tweet your presentation or speech

  • Content distribution

Christoph Trappe shares how you can easily live tweet your presentation in this article. There are basically two ways:

Schedule posts at the approximate time

Have a team member live tweet while watching you

Continue Reading How to live tweet your presentation or speech
  • October 1, 2020October 1, 2020
  • No Comments

LinkedIn Live to reach a B2B audience and now you can edit the live video

  • Content distribution
LinkedIn Live

LinkedIn Live is another way content marketers can share their message. This article shares the pros and cons of LinkedIn Live.

Continue Reading LinkedIn Live to reach a B2B audience and now you can edit the live video
  • September 20, 2020September 24, 2020
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How to blog on Medium – and should you? (A chat with Nicole Akers)

  • Content distribution

A look at how to blog on Medium and whether or not it’s worth it and how to do it in an efficient manner if you choose to.

Continue Reading How to blog on Medium – and should you? (A chat with Nicole Akers)
  • August 5, 2020August 5, 2020
  • No Comments

How to add more social media accounts to Buffer from mobile

  • Content distribution

A look at how to add up to eight accounts to the Buffer social media automation app from mobile devices to streamline your content distribution.

Continue Reading How to add more social media accounts to Buffer from mobile
  • May 16, 2020
  • No Comments

Small business marketing strategies: How to make sure customers know you are open

  • Advertising
Small business marketing strategies

This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.

Continue Reading Small business marketing strategies: How to make sure customers know you are open
  • May 4, 2020
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New: LinkedIn now allows employers to send their corporate social media marketing posts to all employees with one click

  • Content distribution
Corporate social media marketing - LinkedIn notifications

LinkedIn has rolled out a new tool that could help with corporate social media marketing amplification. Brand pages can now send updates to employees!

Continue Reading New: LinkedIn now allows employers to send their corporate social media marketing posts to all employees with one click
  • April 24, 2020April 23, 2020
  • No Comments

How to start a podcast – Anchor app hosting review

  • Anchor

This article looks at how to start a podcast – namely with the Anchor app, which offers free hosting, syndication and is easy to use while you are producing your podcast.

Continue Reading How to start a podcast – Anchor app hosting review
  • April 8, 2020
  • No Comments

Should brands consider publishing a print magazine?

  • Communications
Print magazine for a brand?

Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.

Continue Reading Should brands consider publishing a print magazine?
  • April 7, 2020April 7, 2020
  • No Comments

How to restrict your Facebook Live audience by geography for free [Geotargeting tip]

  • Content distribution

A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.

Continue Reading How to restrict your Facebook Live audience by geography for free [Geotargeting tip]
  • April 1, 2020April 3, 2020
  • No Comments

Should I rebrand my webinars as Zoom Meetings since everyone now seems to love Zoom?

  • Communications

Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this article I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.

Continue Reading Should I rebrand my webinars as Zoom Meetings since everyone now seems to love Zoom?

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Updates in your inbox!

Join 70,662 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • [New book] Going live – Livestream your podcast to reach more people
  • 10 Tips For Managing A Remote Team
  • How to schedule livestreams to Facebook, YouTube, Twitter and LinkedIn
  • How to schedule posts to Facebook Groups (including livestreams)
  • To edit in WordPress can help with content performance and efficiency
  • Local SEO: How to get local links that help your business drive more leads
  • Cartoons in marketing and on livestreams: How to decide when to use them for your brand
  • How to create your seasonal Facebook avatars and use your avatars as post backgrounds

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 341: WMT Radio replay - How brands can use the power of livestreaming
  • 340: How to give better media interviews - a chat with Brad Phillips
  • 339: The state of email marketing in 2021 - a chat with Ernie Smith
  • 🇩🇪338: Organischer Content und live Podcasts 🇩🇪
  • 337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
  • 336: Are you thriving in the new marketing landscape? - Presented by Web Insights
  • 335: The importance of trusting the process - a chat with Garrett Sussman
  • 334: Why media coverage still matters to businesses
  • 333: Is this procrastination?
  • 332: Why brand stories must also include failures

Buy now

Buy now!

Buy now

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