SEO is really hard and here’s what you can do to make it easier!
I take pride in getting a ton of search engine traffic to the site. Up to 80% of my traffic in some months has come from search engines. Yay! And traffic and exposure to the site has really grown year-over-year: So I would like to take credit for my fantastic and sophisticated search engine optimization […]
Read MoreLet’s overthink the length of content a bit …
The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]
Read MoreWhy your blog post should still have share buttons
I try not to make this a rant but I've seen an unfortunate trend lately of more and more blog posts that don't have share buttons. Of course, as you can see on this blog I have share buttons at the bottom of each post. In reality I probably should have them at the top […]
Read MoreHow to write a good post-conference blog post (in my opinion)
August 1, 2017
Content creation, Content distribution, Journalism and Content Marketing, Strategies, Workflow
With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]
Read MoreORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast
Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]
Read MoreBlogging frequency: How often should I publish a blog post?
I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts are high-quality it’s […]
Read MoreHow original photos can help you rank higher in Google Image Search
You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of can actually benefit the consumer. But I just have never gotten to the point to see the benefit for when […]
Read MoreGuess who is now a YouTuber… #dadlife
Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here. That means that she: Has her own channel Publishes regularly Tells stories Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]
Read MoreTrying to be perfect can kill storytelling
July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]
Read MoreHow I had to move my binge watching from Netflix to Amazon Prime 📺 📱
I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]
Read MoreWhen is it OK to swear in blog posts and on social media?
A look at whether or not it's okay to swear in blog posts and on social media!
Read MoreTechnology should really resolve the content creation problem of lengthy headlines
A look at the problem of headlines being too long on certain channels. How can we get that fixed?
Read MoreShould I automatically push my promoted Facebook post to Instagram?
A look at whether or not you should push your promoted Facebook post to Instagram automatically.
Read MoreWhy to write content adjacent to your sweet spot on your (corporate) blog
You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]
Read MoreWhat are the best ways to promote your website content?
A look at how to promote your website content.
Read MorePICTURES: There’s nothing wrong with not wearing a full suit for a TV interview -sometimes
That of course assumes that only the top half of you is shown to viewers. 😱🤔😂 We certainly hear jokes of TV anchors not wearing pants because only their upper half is shown on TV. And with more and more people working at home more and more people don’t necessarily dress up every day. That […]
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Confirmed talks
Annual conference
Reno, NV
Oct. 8-9. 2017
San Francisco
Nov. 6, 2017
Lisbon, Portugal
March 3, 2018
May 2, 2018
Also catch me at…
ScribbleLive Blog
- NO OVERKILL: How creatives and content marketers need processes and systems
- Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!
- How to Know When to Ignore a Best Practice in Content Marketing Strategy
- How to Develop Your Content Marketing Strategy in 2018
- How Can Media Companies Use Content Marketing Strategies To Build Their Audience?
Christoph Trappe
August 30, 2017
Content creation, Content distribution, Strategies