Content marketing: Telling Meaningful Stories

When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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What are the best ways to promote your website content?

A look at how to promote your website content.

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PICTURES: There’s nothing wrong with not wearing a full suit for a TV interview -sometimes 

That of course assumes that only the top half of you is shown to viewers. 😱🤔😂 We certainly hear jokes of TV anchors not wearing pants because only their upper half is  shown on TV. And with more and more people working at home more and more people don’t necessarily dress up every day. That […]

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The best communication plan is the one that happens now 

A look at why the best communication plans do not delay the sharing of information.

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Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

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Why editing for preference is the biggest waste of time in content marketing 

Everyone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. I even once had an editor who admitted that he edited to “add value, and it’s my job.” […]

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How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why), but nonetheless, I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people But here’s a fact – especially for organizations who are just kicking off their content marketing strategy: Comments are easily […]

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Should every blog post have a photo and how to get better ones

“A photo is worth a thousand words.” The person who said that first certainly hadn’t heard of irrelevant stock art photography that people now use abundantly on their blogs and websites. Those people in that meeting look oh so happy. Stock art! 

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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EMAIL MARKETING: How I grew my email list 5 percent in one day with one small website update 

Email works. It’s not dead. People still get emails and even read some of them. And that’s one reason why email subscriber lists are one important aspect of any content marketing strategy. Email marketing is an easy way to stay connected with people who actually want to read our stuff. I’m assuming here that none […]

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Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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I’m done blogging, sharing knowledge and stories [This blog is now closed]

As my blogging on this site has grown in popularity (thanks all!) messages like this have become more common: “Great blog. I’m implementing many of the things you talk about.” I’ve even heard from higher education institutions in North America who are quoting concepts from my blog in classes. Those things are great to hear but […]

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How to be more like an eight-year-old when sharing our authentic stories

At the end of an October 2016 family trip, my eight-year-old daughter found a “writing lamp” in the hotel room and started writing as we were packing up on the last day. She was basically writing down the most important things from the trip and was telling a story.  How they went to the zoo, […]

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What’s crap content?

I throw the term crap content around quite a bit on social media, during keynotes and workshops.  The context usually revolves around this:  We have to stop creating crap content.  There’s too much crap out there  Etc. Related reading: The No. 1 reason why there’s crap on the internet At one point I wrote it […]

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How come nobody is sharing my POSITIVE brand story?

Influencer marketing and outreach. Brand ambassador programs. Social media amplification. You name today’s buzz phrase to help us (the brands)  get our stories shared.  All these tactics actually work. Seriously. But, they can and will backfire when the product stinks.  Marketing – whether content, product or traditional – isn’t usually in charge of product development […]

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What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

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Breast Cancer Awareness Month: Hit me with a good story after I almost donated

October is Breast Cancer Awareness Month and it seems everyone is running their own fundraising campaigns.  I got one email from an airline that said I could earn miles if I would donate to help fund breast cancer research. I even clicked over and picked a dollar amount for my donation and checked how many […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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How to promote your event through great storytelling [HEALTHCARE EXAMPLE]

A lot of event promotion I see out there is, well, just very promotional. Here’s our event The time Date Maybe the purpose is stated And whatever it is that we want from you – often to give us money to attend But having unique events and promotions of those events can help organizations and their […]

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How to use content marketing to retain current customers

I hear lots of talk about how content marketing is great to acquire new customers for businesses or patients in healthcare. But one thing that is easily (and often) forgotten is that content marketing can also help us retain current customers. Some experts and thought leaders out there even compare content marketing to dating. We […]

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Why I won’t be doing roundup posts

Roundup posts are a bit of the rage right now in the content marketing world. Bloggers interview real and perceived experts and people who have large followings. They will then publish a post with all their opinions, link to the experts and most of the experts will also link back to the post and even […]

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Why your website content needs to be specific

Web content needs specificity. Every once in a while, people say to me: Why do we need to be so specific? We didn’t do that previously? We just shared the typical stuff. And that’s the problem, many people are sharing the typical things. These are the facts. In the case of healthcare you can easily […]

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LinkedIn’s “Your Connections in the News” emails and notifications connect “traditional” media with social media

LinkedIn now sends emails and alerts that share mentions of people in your networks across the web. I’ve enjoyed the updates very much as they include news about people that I’m connected to and care about. It appears that – as the title says with “connections” – that the notifications  are about people that we […]

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WordPress App: How not to accidentally publish posts you meant to schedule

August 2016 update: I have an update to this as I’ve now accidentally published a few more posts.  Here’s what I did: Set the date to publish later  Scheduled it Kept writing, editing, etc. I went back in and added a photo and a link and some more text and clicked update. The update published […]

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