Estimated read time: 2 minutesContent creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you […]
Category: Content creation
How your brand should decide whether not to do an April fool story
Estimated read time: 3 minutesApril Fool’s Day can be a great occasion for brands to share stories – as part of their content marketing – that are outrageous, fun and, well, April Fool’s jokes. I haven’t published an April Fool’s story before on here but […]
How to write a good post-conference blog post (in my opinion)
Estimated read time: 3 minutesWith conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in […]
Blogging frequency: How often should I publish a blog post?
Estimated read time: 4 minutesI was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency […]
Guess who is now a YouTuber… #dadlifeÂ
Estimated read time: 2 minutesNot me. LOL. ?? My daughter is now a self-declared YouTuber. Her channel can be found here. That means that she: Has her own channel Publishes regularly Tells stories Is comfortable on camera ? (aka her iPad) She’s done a nice […]
Why sometimes basic  content is actually needed
Estimated read time: 3 minutesYou might remember those moments in school: You write something The teacher edits something out and says that is implied or people just know that It’s common sense knowledge! Or something like that. But who actually decides what’s common or basic […]
How long before people will miss our content – if ever?
Estimated read time: 3 minutesI love ❤️ Dilbert! You know the daily cartoon that so honestly and often (unfortunately) accurately makes fun of American corporate culture. I used to read it in the printed newspaper and then stopped getting printed newspapers. I started reading it […]