Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.
Digital-only seems to be a common strategy in 2020 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.
A look at how to automagically create video podcasts teaser videos from your audio podcast recorded in Anchor.
Jake Goldman of 10up shared several ways on the Business Storytelling Podcast how WordPress allows content creators to use machine learning.
Estimated read time: 5 minutes It’s a real problem out there in the content (and) marketing world. People are speaking at conferences, they’re doing webinars and they’re writing more and more content than ever. Let’s not forget about podcasts either.￼ ￼￼There is a lot of […]
Estimated read time: 3 minutesGoogle auto complete videos by superstars have drawn in millions of views on YouTube.￼ In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for.￼ Of course the YouTube channel running the […]
Estimated read time: 2 minutesYou know I’m a fan of audio. It’s easier to pull off (i.e. uploading) than video because of size. Of course, podcasts are one way to distribute audio. And you can listen to my podcast here. I’m a fan of having […]
Estimated read time: 2 minutesAndroid phones had this for a while. Slide your fingers across the keyboard and it types the words for you. It sounds easy and useful and now (as of late 2019) iPhones finally have it. iPads not yet. I tried to […]
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Estimated read time: 2 minutesWe went to the Swamp Fox Festival fireworks in Marion, Iowa, in 2019, and of course I wanted to see how I could use my iPhone X to capture it in pictures and video. Let’s look at: slo mo time lapses […]
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]
Estimated read time: 2 minutesYou know I love mobile content creation. Writing on my iPhone or iPad anywhere. Live video on walks. Editing video while waiting for an appointment. It’s all possible now and tools are getting better by seemingly the minute. I was pleased […]
That was one of the questions asked at the Marketing Artificial Intelligence Conference in Cleveland in 2019 – the inaugural event here.
Estimated read time: 5 minutesVideo will take over the Internet, or maybe it has already. Judging by 75,000 estimated people attending Vidcon at the Anaheim Convention Center in 2019 we may already be there. Vidcon, in its 10th year, is a video content creator conference […]
Estimated read time: 4 minutesSelfies ? certainly are mainstream. People take them. I do, too. And I learned how to take better ones. And even have a favorite filter. I take them often and sometimes it seems overkill but I don’t think I do what […]
Estimated read time: 3 minutesPodcasting is fun, easy once you get into it and people even listen – sometimes at least. I sometimes do solo shows like this one about the abundance of terrible billboard. Other times I have a guest like when we talked […]