Content marketing: Telling Meaningful Stories

There are real challenges to being original

Getting knocked off isn’t cool, can hurt business and our brands and progress. I was strongly reminded of this when I attended the Be Original members meeting with the interiors + sources crew in New York City in early 2018. The Be Original manifesto: We believe in: The designer and creator The customer In protecting […]

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When I attended a roofing conference …

As part of my current job at Stamats Business Media I attended a roofing conference-an international one even-in New Orleans in 2018 to help the buildings.com team with some of their initiatives. You might wonder what I know about roofing. And the answer is: not much but I know a lot more now. 👍🤗 But […]

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How an overly complicated word in a print headline drove me to the web

I often find it silly to pick up a newspaper at airport lounges or on overnight international flights. Since many newspapers in the United States get printed for morning delivery, reading the day’s paper on a flight leaving in the afternoon or evening seems to scream “old news” to me. In general. But I often […]

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How to write clickworthy – but not clickbaity content

Content creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you to click. Ha. Of course, a one-time click strategy is not a project for […]

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How your brand should decide whether not to do an April fool story

April Fool’s Day can be a great occasion for brands to share stories – as part of their content marketing – that are outrageous, fun and, well, April Fool’s jokes. I haven’t published an April Fool’s story before on here but am considering it this year. Given that we have some time, I thought I’d […]

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why content marketing projects should be fun