Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Use these steps and this methodology to create teams that are more successful.
A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.
Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dives into the topic and includes expert opinions.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
A look at how you can tell better brand stories and why good brand stories matter.
A look at old school brainstorming and its role in keyword research.
A look at how to use embedded content and some of the downfalls to be aware of.
This articles discusses how you can decide whether or not to use cartoons in your marketing.
One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.
This article looks at how to start a podcast – namely with the Anchor app, which offers free hosting, syndication and is easy to use while you are producing your podcast.
A look at my favorite iPad keyboard and how it helps me create content more efficiently and quicker with just my iPad. Bonus: The iPad mouse.
Estimated read time: 5 minutesSome of us are fast talkers and some of us talk slower. I typically talk relatively fast or at least I thought I did it. Of course in today’s world of personalization some podcast listeners like to listen to regular voice […]
Voice dictate your content to be more efficient. A look at my tips and tricks on how to do that.
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.