Content + Digital Marketing Tips
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Estimated read time: 3 minutesYou may have seen my post about flying from Mason City to Minneapolis on a small regional aircraft in 2018 here. Of course there were more stories on the return flight. First of, let me share what I didn’t like about […]
Using different words for the same thing can increase impact. For example, Gulf of Mexico vs. Alabama.
Estimated read time: 3 minutesDigital transformation and business evolution need forward progress. How is forward progress measured and over what time period? Are you looking at your watch when others are looking at their calendars. It can be maddening. Over the years, I’ve woken with […]
Estimated read time: 2 minutesIt’s easy to call out the bad customer and usability experiences out there. And there are many. Here’s a symptom of a badly designed anything: If you need 424 signs to walk people through the process or they have to take […]
Estimated read time: 3 minutesThe other day I had to send some paperwork to an out-of-state law enforcement agency. They didn’t require me to send it a certain way but I wanted to make sure that I knew when the letter arrived. So of course […]
Estimated read time: 4 minutesAs recently as seven months ago, this was a conversation that I believed to be accurate: “But you don’t have any B2B experience, Christoph?” – a number of executives I’ve talked to about projects, collaborations, etc. would ask and state at […]
Estimated read time: 3 minutesWith phone meetings, documents in the cloud and other non-location specific tasks working anywhere can become a reality for more and more people. Over the years, I’ve worked in many places: The office While walking on a treadmill In the car-not […]
Estimated read time: 3 minutesIf you follow me on Twitter, Instagram or really anywhere, you know that I travel a decent amount and it’s really hard to not write stories from trips. Many are work trips, sponsored and some personal here and there. Related: The […]
Estimated read time: 3 minutesI appreciate when I’m on a list of the top 20 or whatever content marketers. Most recently Onalytica listed me in the top 25 and there have been others over the years. Often they are based on perceived public knowledge sharing […]
Estimated read time: 2 minutesI have read the news stories and blog posts on the impact of your boarding pass saying “SSSS,” which stands for something like Special Secondary Security Screening. I was flying London to Charlotte and saw the letters immediately. Ugh. How will […]
Estimated read time: 4 minutesAfter the February 2018 Parkland school shooting in the United States there was an outcry again the types of rifles that were used and them being able to be bought by teenagers. That outcry is warranted. Why do our children need […]
Estimated read time: 3 minutesFinding recommendations and ideas for service providers is of course easier than ever online. We can Google it, Facebook about it or maybe search Pinterest for ideas. And now as of summer 2017 or a few months ago, Facebook allows you […]
Estimated read time: 3 minutesHere’s the scenario: Recruiter/ conference planner/ media person/ etc. reaches out to me with a question for availability, pricing or to chat about an opportunity. I respond quickly. I like to think it’s my thing. I’m available. Here’s a budget range. […]
Estimated read time: 3 minutesI love ❤️ Dilbert! You know the daily cartoon that so honestly and often (unfortunately) accurately makes fun of American corporate culture. I used to read it in the printed newspaper and then stopped getting printed newspapers. I started reading it […]
Estimated read time: 5 minutesI respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added […]
How I use out-of-office email replies as a marketing technique. ⬆️⬆️⬆️