Customer experience: How one sound made the difference in point-of-sale transactions

Estimated read time: 2 minutesIt’s easy to call out the bad customer and usability experiences out there. And there are many. Here’s a symptom of a badly designed anything: If you need 424 signs to walk people through the process or they have to take […]

Corporate communications: Why I have no problem with Delta having a public opinion

Estimated read time: 4 minutesAfter the February 2018 Parkland school shooting in the United States there was an outcry again the types of rifles that were used and them being able to be bought by teenagers. That outcry is warranted. Why do our children need […]

If you don’t respond to follow-up messages this is for you… [COMMUNICATIONS]

Estimated read time: 3 minutesHere’s the scenario:  Recruiter/ conference planner/ media person/ etc. reaches out to me with a question for availability, pricing or to chat about an opportunity.  I respond quickly. I like to think it’s my thing.  I’m available. Here’s a budget range. […]