How to not let news coverage drive you crazy and keep you from getting work done during a pandemic

chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.

How companies can get even more bang out of their event sponsorship and attendance

Estimated read time: 7 minutesEvents are really a great way for content marketers, vendors and speakers to connect. Longtime event host Chris Burdge told me on the Business Storytelling Podcast that events just help people connect at a different level. It’s face-to-face, hopefully distraction free […]

How to use text messaging in your content strategy and customer service offerings

Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]

How to optimize your job description to find that perfect content or marketing candidate

Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]