This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
Not all communication needs to happen in a Zoom meeting or emails. One way to collaborate is to create a Slack channel or use a similar functionality on other tools like Basecamp or Microsoft Teams.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this article I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
Virtual backgrounds on Zoom are a bit of a thing to do right now with more and more people working remote and taking video calls from home due to the coronavirus pandemic. This article discusses how you can use virtual backgrounds.
Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.
A look at how we can recognize teammates to lift our spirits in the times of the coronavirus pandemic.
A look at how churches can move the sermons to live video. Other public events can also follow these tips.
A look at how we can avoid handshakes while the coronavirus epidemic is happening.
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
A look at what brands should consider before jumping into sharing content that is coronavirus related.
A look at how to have better interviews, which then lead to better stories for our content marketing.
Relationships matter. They always have even before we were so tied to connections through the Internet. With business being done digitally and in person the way we can build connections has certainly changed and evolved.
Estimated read time: 7 minutesEvents are really a great way for content marketers, vendors and speakers to connect.￼ Longtime event host Chris Burdge told me on the Business Storytelling Podcast that events just help people connect at a different level. It’s face-to-face, hopefully distraction free […]
Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]