Content marketing: Telling Meaningful Stories

Excuses! >> I only had five minutes to talk to whomever [COMMUNICATIONS]

Christoph Trappe

September 29, 2017


Continuing my occasional series in communications excuses that I would love to eliminate…. This scenario may sound familiar: You have something that needs to be handled, discussed, decided on by somebody other than you. So you bring that to the right person’s attention. Could be your boss, your boss’s boss, etc. Maybe your spouse! This […]

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What’s better for recommendations: Nextdoor or Facebook?

Finding recommendations and ideas for service providers is of course easier than ever online. We can Google it, Facebook about it or maybe search Pinterest for ideas. And now as of summer 2017 or a few months ago, Facebook allows you to ask your network for recommendations specifically. Here's how that looks when you post […]

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If you don’t respond to follow-up messages this is for you… [COMMUNICATIONS]

Here’s the scenario:  Recruiter/ conference planner/ media person/ etc. reaches out to me with a question for availability, pricing or to chat about an opportunity.  I respond quickly. I like to think it’s my thing.  I’m available. Here’s a budget range. I can offer that service. Hop on a call? And then nothing. They forgot […]

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Why people need to stop hating on reply all emails

I was dictating the above headline to my phone  in the car with my wife driving who without hesitation groaned and said “oh I hate reply all emails.” And I do agree with her to an extent. I’ve been part of many crappy and annoying reply all emails. People instead of having a conversation or […]

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One more reason why reviews matter ➡️ Facebook notifications ⬅️

Reviews online matter. People read them and people make decisions on them. That’s one reason why I am always so excited when I see ⭐️⭐️⭐️⭐️⭐️ reviews of any of my books on Amazon.  From a professional and consumer perspective, I even subscribe to email notifications for reviews given to organizations I work with or that […]

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How long before people will miss our content – if ever?

I love ❤️ Dilbert! You know the daily cartoon that so honestly and often (unfortunately) accurately makes fun of American corporate culture.  I used to read it in the printed newspaper and then stopped getting printed newspapers. I started reading it online from time to time. And of course, sometimes presenters at conferences or events […]

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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[MARKETING LIFE] How out-of-office replies are actually a marketing tool

How I use out-of-office email replies as a marketing technique. ⬆️⬆️⬆️

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Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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