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Content Performance

Move your content from happening to performing. The definite textbook:


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  • Gmail Privacy: Why are my Gmail Smart Features not working?
  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
  • How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • How to measure SEO results
  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

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RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

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Category: Communications

  • January 15, 2021January 15, 2021
  • No Comments

My content performance philosophy and how teams can implement it

  • Change Leadership

Use these steps and this methodology to create teams that are more successful.

Continue Reading My content performance philosophy and how teams can implement it
  • January 12, 2021
  • No Comments

Public relations: How to talk to the media

  • Communications

This article shares tips on how to talk to the media to make it a success for your company public relations.

Continue Reading Public relations: How to talk to the media
  • December 29, 2020December 29, 2020
  • No Comments

How to improve your body language on video – like Zoom calls

  • Communications
body language

A look at how body language on video (aka Zoom calls) is important and how to master it.

Continue Reading How to improve your body language on video – like Zoom calls
  • December 28, 2020December 28, 2020
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Why research is important in your content strategy

  • Communications
why research is important in content strategy

Research is important in content strategy. That includes research to understand our audiences better and for content production.

Continue Reading Why research is important in your content strategy
  • December 12, 2020December 12, 2020
  • No Comments

Internal communication strategies that actually work!

  • Communications
internal communication strategies

Internal communication strategies are so important but also easily forgot. Longterm we need a good culture to be successful.

Continue Reading Internal communication strategies that actually work!
  • October 21, 2020October 16, 2020
  • No Comments

How to file better marketing requests [includes podcast]

  • Communications
Marketing requests

Many departments file marketing requests and marketing needs to be collaborative. But filing bad marketing requests doesn’t help anyone. Let’s dive into collaborating better.

Continue Reading How to file better marketing requests [includes podcast]
  • October 4, 2020October 4, 2020
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Should we use emojis in marketing?

  • Communications

Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dives into the topic and includes expert opinions.

Continue Reading Should we use emojis in marketing?
  • September 13, 2020September 16, 2020
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Why personalized video messages are worth trying in your marketing

  • Communications
Personalized video messages

I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.

Continue Reading Why personalized video messages are worth trying in your marketing
  • August 23, 2020August 23, 2020
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Disaster communications for marketers (lessons from the Iowa derecho)

  • Communications

A look at disaster communications for marketers and content teams when natural disasters are impacting business operations.

Continue Reading Disaster communications for marketers (lessons from the Iowa derecho)
  • August 15, 2020
  • No Comments

181: Follow these Zoom etiquette tips to stay sane and have better virtual meetings (Audio/Video)

  • Communications

This articles discusses Zoom etiquette that can help you stay sane and make virtual meetings better and more collaborative.

Continue Reading 181: Follow these Zoom etiquette tips to stay sane and have better virtual meetings (Audio/Video)
  • July 28, 2020July 28, 2020
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Apple Watch keypad: How to “push 1” during a phone call on an Apple Watch

  • Communications

A look at how to push number buttons on the Apple Watch keypad while on a phone call.

Continue Reading Apple Watch keypad: How to “push 1” during a phone call on an Apple Watch
  • July 27, 2020July 27, 2020
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How mean bosses and teammates slow down content performance

  • Amazon
Mean People Suck with Michael Brenner

The time of the smart jerk needs to be over – Michael Brenner

Continue Reading How mean bosses and teammates slow down content performance
  • July 26, 2020July 29, 2020
  • No Comments

E173: Are virtual conferences really working? And how about the networking?

  • Adobe

This article discusses how well virtual conferences work and how you can turn your off-line conference into a virtual conference.

Continue Reading E173: Are virtual conferences really working? And how about the networking?
  • July 20, 2020August 9, 2020
  • No Comments

How long does it take to rebrand a company?

  • Change Leadership
Rebrand

Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take

Continue Reading How long does it take to rebrand a company?
  • May 21, 2020May 21, 2020
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Negativity on social media: Twitter now allows replies to be completely turned off

  • Communications

This article looks at how you can try to avoid negativity on social media. What tools and techniques can be used and what mindset to use to not drive yourself crazy.

Continue Reading Negativity on social media: Twitter now allows replies to be completely turned off
  • May 16, 2020
  • No Comments

Small business marketing strategies: How to make sure customers know you are open

  • Advertising
Small business marketing strategies

This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.

Continue Reading Small business marketing strategies: How to make sure customers know you are open

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Updates in your inbox!

Join 70,894 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • My content performance philosophy and how teams can implement it
  • Gmail Privacy: Why are my Gmail Smart Features not working?
  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
  • How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • How to measure SEO results
  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

Buy now

Buy now!

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