Why “waiting it out” is never a good digital marketing strategy
“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]
Read MoreHow to get rid of unnecessary tasks in your content marketing workflow
Activity can feel like productivity. Unfortunately. That’s true for content marketing and of course other projects as well. But there is such an abundance of unnecessary tasks that content marketing teams have to do for one reason or another that it’s definitely worth addressing in any kind of content marketing strategy. Some examples that come […]
Read MoreWhy (marketing and communications) leaders just shouldn’t interrupt people
Formal marketing and communications leaders often are leaders because they: Know their industry and know what works Are often right Know what they want or at least think they know what they want Aren’t afraid to share their opinion Of course the last item can sometimes lead to the interrupting of people- maybe intentionally and […]
Read MoreWhat titles should I use on my content marketing team?
Content marketing titles are all over the place! Dare I say they are out of control? Maybe that’s too strong but the lack of uniformity is there. Even for a guy who makes a living in making lack of uniformity work for organizations. Being unique has a certain level of not being uniform! Nonetheless content […]
Read MoreThe No. 1 career killer for content marketers (and inbound marketers) is …
This phenomenon is probably not news to anyone in marketing: People stay with organizations for decades and they remember the print-only days at the organization. Or people stick around for months! “Hey, new kid! How come that 20-month project isn’t showing results in month 2? Buh bye!!!” I’m currently working in my second longest stint […]
Read MoreWhy people need to stop hating on reply all emails
I was dictating the above headline to my phone in the car with my wife driving who without hesitation groaned and said “oh I hate reply all emails.” And I do agree with her to an extent. I’ve been part of many crappy and annoying reply all emails. People instead of having a conversation or […]
Read MoreShould I accept a “temporary” assignment?
Temporary assignments are interesting. No. 1, just about anything is temporary anymore. No. 2, I’ve seen plenty of so called temporary assignments turn in to the more permanent assignment version. Let me give you an example of what I’m talking about here: somebody leaves the company and in the interim (a.k.a. temporarily) whoever is in […]
Read MoreLaunching a website is just the starting point in digital marketing
Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]
Read MoreHow do we know whether or not a new technology will actually improve our healthcare experience?
The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]
Read MoreWhy it’s actually important to talk about politics or at least pay attention
Many of us are taught – or believe – to not talk about politics. I even remember when I was growing up in the 1980s and 1990s my family didn’t. People went to vote and that was that. Nothing to discuss. But it was also a rather uneventful time period. Yes, there were conflicts and […]
Read MoreWhy digital marketers must be okay with constant rejection and how to deal with it
A look at how digital marketers can deal with constant rejection and move forward for digital marketing success.
Read MoreWhy content marketing practitioners actually have to specialize to a degree
A look at why well-rounded content marketing practitioners who are experts at everything likely don't exist.
Read More[PERSONALIZATION] Designing for the masses is not the future
You hear the so-called experts out there who say they test and measure and whatever else the latest buzzword in digital marketing is. Buzzword bingo can be fun, but does it actually helps us create better customer experience? Not always. Talking still needs to be backed up by the right walk! We put this box […]
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Confirmed talks
Raleigh, NC
Aug. 22, 2017
Annual conference
Reno, NV
Oct. 8-9. 2017
Also catch me at…
Christoph Trappe
July 19, 2017
Change Leadership, Journalism and Content Marketing, Strategies, Workflow