Content marketing: Telling Meaningful Stories

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn it can be quite stressful.  OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

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Is authentic storytelling content marketing still a differentiator when everyone does it?

Here’s the scenario:  Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – use it? Totally! Yes. Yes. You own your stories and others own theirs.  Many […]

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How technology companies can use content marketing to stand out and grow business 

Technology can be sticky, and once you use a particular technology that mostly works, it can be hard (mentally and practically) to move away from it.  A simple example is WordPress, which I use on this blog. It allows me to easily blog from my phone and desktop. I can easily grow my mailing list […]

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How to spot an actual expert [DIGITAL STRATEGY]

Christoph

December 15, 2016

Change Leadership

Experts know things, they challenge the status quo but also listen to learn.  Today, many out there are trying to be thought leaders (aka experts). And many of them  have no clue. They repeat what others (the actual experts) are saying but then don’t update their tune when those experts update what they are saying […]

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Being authentic doesn’t mean we should be boring

Christoph

November 18, 2016

Change Leadership

But that’s just how I am. Boring. That’s how I talk.  Isn’t being me what Authentic Storytelling is about? Yes, totally, but boring authentic stories don’t get consumed. They get ignored. If you are boring, it doesn’t mean you have to change completely, but just know that your stories might not be as impactful as […]

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VIDEO: How helpful marketing teams can find ways to publish stakeholder content

Helpful storytellers often find ways to find a story for just about any topic. Look a little deeper to help people share their stories. Here's how.

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Why not to shoot for being the next Uber or Amazon

I hear it all the time:  We want to be the next Uber … or Amazon … or somebody else that is successful in a newer niche.  But what if it’s not about being the next somebody else? What if we just focus on being a better and more succeful version of ourselves? It’s doable. […]

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Why do we blame people for telling us the truth?

Hearing the truth – especially when it’s negative – can hurt. It’s so much easier to live in la-la land where everything is great. In reality, even when most things are great there are always some that aren’t. “Hearing the truth – especially when it’s negative – can hurt.” – @ctrappe Click To Tweet When […]

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How journalists can establish their personal brand for content marketing success 

One way for journalists, and really just about anyone, to get into content marketing is by having a strong brand. Of course the first step in getting a strong brand is to build one – in part through participation. There are certainly many self-proclaimed experts out there who don’t practice what they preach but somehow ended […]

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Why “being busy” shouldn’t be a content marketing success metric

This brochure, blog post, whatever piece of content I just finished took me a while to produce. Hours that added up to days and maybe even weeks, but I don’t even want to consider the actual amount of time it took, because, well, that’s a lot! Wow, it took that long to produce this thing? […]

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Always do this when your website copy tells us how awesome you are!

Much of the copy I read on websites is so laden with self-congratulatory, back patting and superlative-driven that it even puts the perfect social media lives of some people to shame. Everything is oh-so perfect. I’m sure you know what I’m talking about. It’s sentences and phrases like these:  We are the best in our field. […]

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How come nobody is sharing my POSITIVE brand story?

Influencer marketing and outreach. Brand ambassador programs. Social media amplification. You name today’s buzz phrase to help us (the brands)  get our stories shared.  All these tactics actually work. Seriously. But, they can and will backfire when the product stinks.  Marketing – whether content, product or traditional – isn’t usually in charge of product development […]

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The problem with context in storytelling (and life)

Content is king, relevance is queen and distribution runs the day-to-day. And context writes the paychecks. Or something like that. Enough #buzzwords. But really, context is important and is typically what makes our content marketing stories relevant. I’ve remembered this discussion in traditional and content marketing newsrooms over and over:

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Content marketing for hospitals

content marketing for hospitals

@CTrappe

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My Authentic Storytelling Book

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

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Feb. 2, 2017

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May 19, 2017

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June 29, 2017

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