Content marketing: Telling Meaningful Stories

I could care less where that fits on your list of priorities!

You ask somebody for something – like help with technology updates, an infographic or something written and the answer that comes back is: “Got it. Thanks. This is ninth on my list of priorities.” Say what? Way to make me feel special. LOL. And I know why people say that: Because it’s the truth, so […]

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Why I now wear pink socks to conferences

I’ve started wearing pink socks to conference talks. (See the picture.)   The socks – of the the Pink Socks Tribe – to me represent a number of things:   A call to meaningful change and useful resolutions The tribe focuses on healthcare, which is the industry I most recently focused on with my content […]

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How long can I go without driving my car in Iowa?

In August 2017, I started working from my home office. Here's a picture of the first iteration before getting some additional equipment: Here's how my commute looks: I have to say I really like working at home, just as much as I like traveling to clients for workshops and trainings. Walking down the steps feels […]

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Be thankful for what you have while striving for improvement

Going on vacation in Maine can let you leave in envy. 😊

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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How to get rid of unnecessary tasks in your content marketing workflow 

Activity can feel like productivity. Unfortunately. That’s true for content  marketing and of course other projects as well. But there is such an abundance of  unnecessary tasks that content marketing teams have to do for one reason or another that  it’s definitely worth addressing in any kind of  content marketing strategy. Some examples that come […]

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Why (marketing and communications) leaders just shouldn’t interrupt people 

Formal marketing and communications leaders often are leaders because they: Know their industry and know what works  Are often right Know what they want or at least  think they know what they want Aren’t afraid to share their opinion Of course the last item can sometimes lead to the interrupting of people- maybe intentionally and […]

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What titles should I use on my content marketing team?

Content marketing titles are all over the place! Dare I say they are out of control? Maybe that’s too strong but the lack of uniformity is there. Even for a guy who makes a living in making lack of uniformity work for organizations.  Being unique has a certain level of not being uniform! Nonetheless content […]

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The No. 1 career killer for content marketers (and inbound marketers) is …

This phenomenon is probably not news to anyone in marketing: People stay with organizations for decades and they remember the print-only days at the organization. Or people stick around for months! “Hey, new kid! How come that 20-month project isn’t showing results in month 2? Buh bye!!!” I’m currently working in my second longest stint […]

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Why people need to stop hating on reply all emails

I was dictating the above headline to my phone  in the car with my wife driving who without hesitation groaned and said “oh I hate reply all emails.” And I do agree with her to an extent. I’ve been part of many crappy and annoying reply all emails. People instead of having a conversation or […]

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Should I accept a “temporary” assignment?

Temporary assignments are interesting. No. 1, just about anything is temporary anymore. No. 2, I’ve seen plenty of so called temporary assignments turn in to the more permanent assignment version.  Let me give you an example of what I’m talking about here: somebody leaves the company and in the interim (a.k.a. temporarily) whoever is in […]

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Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

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How do we know whether or not a new technology will actually improve our healthcare experience?

The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]

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Why it’s actually important to talk about politics or at least pay attention

Many of us are taught – or  believe – to not talk about politics.  I even remember when I was growing up in the 1980s and 1990s my family didn’t. People went to vote and that was that. Nothing to discuss.  But it was also  a rather uneventful time period. Yes, there were conflicts and […]

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Why digital marketers must be okay with constant rejection and how to deal with it

A look at how digital marketers can deal with constant rejection and move forward for digital marketing success.

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Why content marketing practitioners actually have to specialize to a degree

A look at why well-rounded content marketing practitioners who are experts at everything likely don't exist.

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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