Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Being helpful benefits include to keep a positive relationship with your prospects and customers
Category: Change Leadership
Personal branding tips to help you stand out from the crowd
Personal branding tips from experts in the field – Jo Miller, Chantelle Marcelle and Christoph Trappe. Building your brand works!
My content performance philosophy and how teams can implement it
Use these steps and this methodology to create teams that are more successful.
Can content intelligence take the chaos out of content creation?
Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.
Brand positioning by using journalistic storytelling strategies
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
Building credibility online to grow your business (includes podcasts)
Author John Weiler joins me on this podcast episode to share tips on building credibility online. Being credible can lead to business.
How mean bosses and teammates slow down content performance
The time of the smart jerk needs to be over – Michael Brenner
E173: Are virtual conferences really working? And how about the networking?
This article discusses how well virtual conferences work and how you can turn your off-line conference into a virtual conference.
How long does it take to rebrand a company?
Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take
Podcasts on Pandora – How to listen and how to submit your podcast on Pandora
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
How to reduce stress at work and minimize marketing “emergencies”
A look at how to reduce stress and be more effective at your job.
How to build relationships in the digital age … for business acceleration
Relationships matter. They always have even before we were so tied to connections through the Internet. With business being done digitally and in person the way we can build connections has certainly changed and evolved.
Why you need to think about digital policies (with Kristina Podnar)
Estimated read time: 3 minutesDigital policies – think of them as boundaries – can help companies and their employees innovate in a defined playing field. Kristina Podnar joined me on the Business Storytelling Podcast to talk about digital policies, guidelines and best practices. She has […]
How to optimize your job description to find that perfect content or marketing candidate
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
Why to be less promotional when you do a webinar, write a blog post or speak at a conference
Estimated read time: 5 minutes It’s a real problem out there in the content (and) marketing world. People are speaking at conferences, they’re doing webinars and they’re writing more and more content than ever. Let’s not forget about podcasts either. There is a lot of […]
Which role on my marketing team should be the digital analyst?
Estimated read time: 2 minutes The question came up when I was speaking at the OmniUpdate conference in Anaheim in 2019. My talk was about creating a data-driven culture and of course to be data-driven we have to have data. More importantly we have to […]