Content marketing: Telling Meaningful Stories

How to get reviews for your book!

Christoph Trappe

July 7, 2017

Books

Reviews of our products online matter. So much that many businesses go out and encourage and solicit them. I do too. When somebody buys one of my books and I know they did, I will often follow up and ask them to consider posting a review. Some of them do! Get a copy of one […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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If somebody would sponsor to donate 5,000 books …

Christoph Trappe

June 13, 2016

Books

As many of you know, after much debate I did finally publish a book in 2015 on authentic storytelling. I’ve sold more than I’ve ever thought I would (over 200) and enjoy when people share pictures on Twitter or Instagram of them reading it on planes, beaches, etc. I usually have a Tweet related to […]

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Sharing and Consumption of Stories Can Become a Habit

Neale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are loyal to a product and the product served their needs.   This occurs because […]

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Epic content marketing book shares how our stories can help our businesses

Content marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder of the Content Marketing Institute, lays out the steps to build businesses through content […]

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[BOOK REVIEW] Customer service book shows the power of stories

Christoph Trappe

June 23, 2014

Books

The book “Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan” uses the power of stories to share how we can all go about pleasing and helping our customers – even the most difficult ones. The authors – Marilyn Suttle and Lori Jo Vest – share stories throughout the book from […]

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Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun

 




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