Amazon now offers free samples on Kindle books and makes making money even harder for writers

Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]

[Book club] Getting your marketing strategy to the tipping point of contagiousness is harder than it sounds

Estimated read time: 5 minutesIt’s a dream for content marketers: To get our content to spread. To be sticky. To be contagious. We want people to be sick with Fear of Missing Out. And then of course all that needs to lead to sales of […]

Epic content marketing book shares how our stories can help our businesses

Estimated read time: 2 minutesContent marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder […]