Content marketing: Telling Meaningful Stories

How to get reviews for your book!

Christoph Trappe

July 7, 2017

Books

Reviews of our products online matter. So much that many businesses go out and encourage and solicit them. I do too. When somebody buys one of my books and I know they did, I will often follow up and ask them to consider posting a review. Some of them do! Get a copy of one […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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If somebody would sponsor to donate 5,000 books …

Christoph Trappe

June 13, 2016

Books

As many of you know, after much debate I did finally publish a book in 2015 on authentic storytelling. I’ve sold more than I’ve ever thought I would (over 200) and enjoy when people share pictures on Twitter or Instagram of them reading it on planes, beaches, etc. I usually have a Tweet related to […]

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Sharing and Consumption of Stories Can Become a Habit

Neale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are loyal to a product and the product served their needs.   This occurs because […]

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Epic content marketing book shares how our stories can help our businesses

Content marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder of the Content Marketing Institute, lays out the steps to build businesses through content […]

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[BOOK REVIEW] Customer service book shows the power of stories

Christoph Trappe

June 23, 2014

Books

The book “Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan” uses the power of stories to share how we can all go about pleasing and helping our customers – even the most difficult ones. The authors – Marilyn Suttle and Lori Jo Vest – share stories throughout the book from […]

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Being Authentic is Part of the “Age of Context”

Robert Scoble and Shel Israel’s book “The Age of of Context” is a futuristic look at how technology will make our lives easier by adding relevant in-the-moment context to our experiences. But the authors also raise questions around people’s privacy rights. Computers already know much about us. Think Google search. Google, just based on the things […]

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BOOK REVIEW: Mastering online and offline techniques to network successfully

Dave Delaney’s “New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline” takes readers through many of the tools available to all of us today to effectively network online and offline. Mr. Delaney shares how cold calls, meetings over coffee and conferences – like BarCamps – work hand in hand with online methods […]

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Book Review: Business secrets of the Trappist Monks can help us be authentic

August Turak’s Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity (Columbia Business School Publishing) discusses the enormity of the business of storytelling, the importance of building authentic communities and organizations having large missions. Millions of dollars are spent each year by people going to the movies, buying books and going […]

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BOOK REVIEW: “Big Data Marketing” is About Relationships

Lisa Arthur’s “Big Data Marketing: Engage Your Customers More Effectively and Drive Value“ is not just for marketing professionals. Big Data is a topic that involves many throughout organizations, which is an important fact to remember when trying to use Big Data in a purposeful way. The better people – not just marketers – work together, […]

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BOOK REVIEW: “Adversaries into Allies” A Good Read for Storytellers, Content Marketers

Bob Burg’s Adversaries into Allies: Win People Over Without Manipulation or Coercion is an insightful read that I would suggest to storytellers, content marketers and others who interact with people in situations that can potentially be less than positive. Mr. Burg does a masterful job explaining how all of us live our lives and see […]

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Book review: “Startup Boards” an excellent overview of boards and board members

“Startup Boards: Getting the Most Out of Your Board of Directors” by Brad Feld and Mahendra Ramsinghani is an educational read that I would recommend to new entrepeneurs who are building their company and at some point will start having a Board of Directors. In addition, the book can be educational to new nonprofit managers […]

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BOOK REVIEW: “The Franchise MBA” Worth a Read for Aspiring Business Owners

One way of running your own business is buying a franchise and owning the rights to it in a specific geographic area. Whether that’s the way to go or not is clearly an individual decision. One resource to get started on answering that question is Nick Neonakis’ book The Franchise MBA: Mastering the 4 Essential […]

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Book review: “Why employees are always a bad idea”

AUDIO EXTRA: A discussion with the author (Recorded with Google Voice) I would recommend Chuck Blakeman’s new business book “Why Employees Are Always a Bad Idea” to leaders and others in Iowa’s Creative Corridor and beyond. Mr. Blakeman says that the concept of employees is an outdated model that is hanging around from the Industrial […]

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