A look at how Amazon star ratings are calculated for different countries based on the reviews given to the book.
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
The time of the smart jerk needs to be over – Michael Brenner
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
Estimated read time: 5 minutes The above is a podcast based on my third book which was published in 2020 and followed the same process as my first book published in 2015. The article below was written in 2016 and based on my first book. […]
Estimated read time: 3 minutesMy new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that happens and what that […]
A look at how and why I serialized my new “Content Performance Culture” book as a podcast.
This article shares how you can easily share your podcast to Instagram Stories with a link to the audio.
Estimated read time: 4 minutes Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he […]
Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]
Estimated read time: 5 minutesIt’s a dream for content marketers: To get our content to spread. To be sticky. To be contagious. We want people to be sick with Fear of Missing Out. And then of course all that needs to lead to sales of […]
Estimated read time: 3 minutesOn August 9, 2018, all kinds of people were tweeting about books on Twitter and I thought that I could write a little blog post on some of my favorite books that I’ve ordered on Amazon. And of course share affiliate […]
Estimated read time: 2 minutesThe New York Times posted this article in summer 2018 that discussed how a used paperback book was listed at $2,600. The actual author was selling it for much cheaper – obviously! That’s an interesting read on how others try to […]
Estimated read time: 3 minutesNeale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are […]
Estimated read time: 2 minutesContent marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder […]
Estimated read time: 2 minutesThe book “Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan” uses the power of stories to share how we can all go about pleasing and helping our customers – even the most difficult ones. The […]