Should your brand create branded face masks?

Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.

How businesses can maximize direct mail now as the U.S. Postal Services is seeing a decline

Eric Van Kerckhove, owner of, shared with me on the Business Storytelling Podcast how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.

Super Bowl ad campaigns on social media that caught my attention (2020 – Miami – 49ers vs. Chiefs)

Estimated read time: 3 minutesIt used to be a thing to be surprised and sometimes amazed by Super Bowl ads commercials when they ran during the game on Super Bowl Sunday. Unique side story: The first Super Bowl I watched live had no ads at […]

Facebook ads: The easiest way to set your CTA to be “send a message in Messenger”

Estimated read time: 2 minutesI’m currently running a campaign to offer companies help with their podcast programs. (Contact me here to chat.) Podcasts are a bit of a passion project and even have their own chapter in my third book on Content Performance Culture. Testing […]