Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
A look at what brands should consider when it comes to branded search SEO strategies. This article covers content by others and paid search.
A look at how to use embedded content and some of the downfalls to be aware of.
On this episode of the Business Storytelling Podcast we are discussing what affiliate marketing is, how companies can make use of it and how people can be one affiliate marketers.
Let’s look at some common podcast ads types and two that are new and emerging – especially with marketers who try to maximize their production and outcomes.
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
A look at what works when it comes to coupon codes online. Of course, everyone wants a deal – online or offline. Coupons can help drive business.
Eric Van Kerckhove, owner of AllegraCr.com, shared with me on the Business Storytelling Podcast how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.
Estimated read time: 8 minutes Twitter Promote Mode is a new offering by Twitter that allows subscribers to automate their Twitter advertising for $99 a month.￼ Twitter says that it is about ￼”automatically amplifying your message to a larger interested audience. … your Tweets and […]
Estimated read time: 2 minutesInstagram ads integrate very nicely with the Facebook ad platform and I have shared before my thoughts on whether or not you should simply push your Facebook ad to Instagram.￼￼ You can also simply create ad campaigns directly in Instagram only.￼ […]
Estimated read time: 3 minutesIt used to be a thing to be surprised and sometimes amazed by Super Bowl ads commercials when they ran during the game on Super Bowl Sunday. Unique side story: The first Super Bowl I watched live had no ads at […]
Estimated read time: 2 minutesI’m currently running a campaign to offer companies help with their podcast programs. (Contact me here to chat.) Podcasts are a bit of a passion project and even have their own chapter in my third book on Content Performance Culture. Testing […]
Estimated read time: 3 minutesI hardly ever watch a movie on in-flight video monitors and usually just have the flight map up. As I was flying to and from Madrid in 2019 where I was talking about change management I thought about the opportunities. A […]