Content marketing: Telling Meaningful Stories

C-Level Leaders


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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C-level leaders in an organization are the roles that start with a “c” and include:

  • Chief Executive Officer
  • Chief Operating Officer
  • Chief Financial Officer
  • Chief Marketing Officer
  • Chief Digital Officer
  • And so on….

For content marketing, authentic storytelling and digital strategies to work and take-off in an organization, somebody at this level of the organization has to lead or at least be a vocal advocate for the project.

Oftentimes, the Chief Marketing or Digital officers are the natural C-level supporters, but the Chief Financial Officer can also be swayed when financial pay-offs are proven. The Chief Executive Officer is also a great person to get on board early on.

Authentic storytelling initiatives with proper C-level support are much more likely to become long-term assets than ones without it.

Projects can still start from the ground up, but at some point C-level support is necessary.


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