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Buzzwords are words that are being used by many and are somewhat fashionable. They come and go.

In the content marketing world, some buzzwords have been:

  • Engagement
  • Two-way conversation
  • Deeper relationships
  • Storytelling
  • Social media this and that
  • Content
  • Content creation
  • Digital integration

There certainly are other and they come and go over different time periods. Buzzword is not necessarily a negative term, though, sometimes people use it with a negative connotation.

Related: Let’s not give buzzwords a bad name here