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Buzzwords are words that are being used by many and are somewhat fashionable. They come and go.
In the content marketing world, some buzzwords have been:
- Two-way conversation
- Deeper relationships
- Social media this and that
- Content creation
- Digital integration
There certainly are other and they come and go over different time periods. Buzzword is not necessarily a negative term, though, sometimes people use it with a negative connotation.