Content marketing: Telling Meaningful Stories

Why I buy my supplements online and not at a brick and mortar store

Christoph

January 23, 2015

My Fitness Tips

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


supplements ordered onlineI usually buy my supplements online through a monthly subscription through Amazon. Unless I cancel one month’s subscriptions, Amazon will send me a package that often includes:

  • Protein bars
  • Protein powder
  • Pre and post workout shakes and supplements

This system works and makes shopping easy. Amazon sends me once a month the items I’m planning on using the following month. When I want to stop a specific piece of the delivery, I simply log in and put a hold on it. Easy breezy.

Every once in a while I will also buy a supplement that appears to be cheap on the half-off site Groupon. I don’t shop on Groupon nearly as often anymore after I bought a couple of items that really weren’t that great of a deal when it was all done.

I prefer buying online because it’s just easier. I don’t have to drive to a store where they’ll talk and talk and upsell and upsell. Constantly.

I don’t necessarily mind being upsold if it’s relevant, but when it’s not it’s just a bit annoying.

So how did this come to mind for a blog post? Somebody gave me a $25 gift cards to a sports nutrition store. So I went to the store …

“Hello. What brings you in.”

“I got a $25 gift card.”

“What are you looking for today?”

“Maybe some protein bars.” Really, I just came in because of the gift card.

We walked over to the protein bars and of course she asked me if I had the store’s membership or gold or whatever card. You know, the kind that gives me so many percent off.

I found a box that was around $25 and decided to get that. We were heading to the cash register. All done.

“And any multi-vitamins today?”

“Umm. No.”

It just seemed very scripted and not personalized. She could have asked about my workout regime and then  make personalized recommendations based on what I actually do at the gym. Offering me multi-vitamins reminded me of my daughter, who takes multi-vitamins.

But had she asked me about my fitness goals (weight loss or at least weight maintenance and I love to lift) she could have made more relevant suggestions, which  could include some of the things I get monthly already anyway.

But it would have offered an opportunity for me to actually be open to buying more. Because if it’s relevant, I might buy it.

It’s like the offline version of “Recommended Items” online, but you do have to ask the right questions.


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

[FITNESS BLOG] How I plan to lose weight over Thanksgiving

Christoph

November 20, 2016

My Fitness Tips, Travel

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Weight  is one thing I struggle with. It went way up a few years ago, then went way down and then kept going up and […]

Read More

MEN’S HEALTH: Why not to ignore the little health problems 

Don't miss the next blog post: Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address I had this pain in my left waist for months, but only when I was laying down. My wife suggested I should maybe go see […]

Read More

Upcoming webinars

Content marketing for hospitals

content marketing for hospitals

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Confirmed talks

beyond-rubies_logo

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal

%d bloggers like this: