Content marketing: Telling Meaningful Stories

Business travel tip: Don’t forget where you are! Enjoy it at least a bit!

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I travel a lot. And I love it. You may say it’s part of my story. Ha. Yes, I miss my family, but we FaceTime and most of my trips are short. Think 1-3 days. Even international trips have typically been under a week.

But on all my trips – no matter how short I try to see and enjoy some of the local specialities, experiences, etc.

At least drive by (New Orleans)

I was speaking about blogging on Sitecore and WordPress at a conference in New Orleans in 2015. It was a day-trip. I flew in, said hello, spoke and the outbound was boarding in 2 hours. Just enough time to drive around town. Windows down, I cruised the streets, listened to the musicians on street corners and enjoyed the atmosphere. Not perfect, but better than sitting at the airport.

Recommended reading:

The differences of blogging on Sitecore and WordPress

Book a room with a balcony 

It might cost slightly more but I always quote my travel at a nice room like this. If I’m already there I would like a view, please. This is a picture from Miami when I spoke on how to turn your blog into a book. The 11-floor hotel had around 30 balconies and it was totally worth it.

Stop by local sights 

When I was in Munbai, India, in 2015 speaking at the Blog Now, Live Forever conference I hired a driver one afternoon to see some of the historical places worth seeing.

When I was in New York City in early 2016 I stayed near Central Park and went on a couple of runs and walks there. Amazing and worth it.

On a 2014 trip to Las Vegas, I visited a mine. (Read my recap here on that visit.)

Recommended reading:

Running in big cities without stopping 

Why you should exchange currency when traveling to India 

Open the blinds at the hotel 

I remember one business trip where we were working in a hotel room in Denver in 2015 and the blinds were closed. I finally opened them to reveal the beautiful view of the mountains.

Know your modes of transportation 

I like to rent a car, but sometimes it’s not the best choice. If I have to go a ways and stay for multiple days it’s usually easiest and cheapest. Plus, what Uber driver wants to pick me up in Dallas at 6 a.m. to give me a ride to the Katy Trail to run?

Recommended reading: 

Running at the Katy Trail in Dallas overview 

If trips are short or you won’t be doing much driving an Uber is usually much better and cheaper. If you are a Sheraton loyalty member you can tie your Uber account to your Starwood account and earn points even.

On a day trip to Montreal the car would have eaten up too much time. Finding parking, parking and then walking to wherever you need to go can take up a ton of time. That can be a problem when there’s little time. We were better off ubering it.

Are the local professional teams playing at home?

I always check if a team is at home. Surprisingly, they hardly ever are. But when they are I like to try to go. Stubhub sometimes has great deals right before the game. That works if you are close to the venue.

I like to get seats as follows.

  • Hockey – center ice, first row of nosebleeds. Great view!
  • Football – 50 yard line 30-40 rows up. I’m dreaming. LOL.
  • Baseball – height of the press box, near first or third base. Great view.
  • Basketball – haven’t gone in a while so I couldn’t tell you.

Other local flavors 

Try to eat somewhere local. BBQ in Kansas City, fish in Boston, etc. I do admit that I ate dinner at Subway in New York City once. I was hungry and it was right there!

Conclusion 

I try to maximize my time. See what you can. They are business trips after all, but that doesn’t mean we can’t enjoy seconds of views. I once admired the mountains near Salt Lake City … from the airport. It was still a great view. Have a positive outlook and enjoy.

#wheelups

The plane ride also fits here. Try to get upgraded to or buy business class so you can work (more room) or sleep.  Airlines now have lie down seats on even some domestic flights. I had one on a Chicago-Miami flight, which is only 2.5 hours, but I was still able to take a good nap and even get some work done.

Make life count.

Christoph’s 2016 travel schedule 

As a sidebar, so far this year, I’ve flown or have booked 71 legs and 60,000 miles already. Travel is fun and important to me. If people have me come out that means they want to see me. So far here’s where I’ve been this year and what’s booked already:

January – Chicago, Detroit

February – Rochester, NY, Düsseldorf, Germany, NYC

March – NYC, San Diego, Louisville, Montreal, Canada, Detroit

April – Atlanta, Boston, Louisville, Chicago

May – Kansas City, Cleveland, Boston

June – Boston

July, Chicago, Miami, Kansas City

August – Peoria, Ill.

September – Cleveland, Las Vegas, Billings, Montana

October – Des Moines

November  – Las Vegas


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun

 




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