Content marketing: Telling Meaningful Stories

BOOK REVIEW: “The Franchise MBA” Worth a Read for Aspiring Business Owners

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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One way of running your own business is buying a franchise and owning the rights to it in a specific geographic area. Whether that’s the way to go or not is clearly an individual decision. One resource to get started on answering that question is Nick Neonakis’ book The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise

Mr. Neonakis takes a here-are-the-facts approach in this educational and conversational book. He walks us through all the steps to consider as somebody is thinking about a franchise. He also compares franchising to other forms of businesses. The book walks us through the advantages, disadvantages as well as processes that are involved.

“The Franchise MBA” is written in a way to be helpful. Many times, Mr. Neonakis makes statements similar to “If you think this …” or “If you prefer this …” getting a franchise might not be the way to go for you.

He also outlines the phases – including the rougher ones – franchise owners go through and explains how to make it through them successfully. Additionally, he talks about how a new business owner needs to work with staff and what skills are needed.

In the spirit of storytelling, Mr. Neonakis shares pieces of a laid off executives story and how he looked for a job, then took a job and then ultimately decided to own a franchise. The story showed up at relevant times and I caught myself wondering when I would see the next part of the man’s story.

Mr. Neonakis also shares online resources that can be used as resources to determine which industry – if any – might be the best fit for the reader.

An educational book that is worth a read to anyone interested in becoming a business owner. Even for those not necessarily interested in buying a franchise, Mr. Neonakis’ decision-making tips could be applied in other situation as well. Plus, it’s an educational read on the franchising industry in general.

This first ran in the January 27, 2014, print edition of the Corridor Business Journal


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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