Content marketing: Telling Meaningful Stories

Blogging: How it’s not always about the latest content on your blog

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August 2015 was the best month to date on my authentic storytelling and content marketing blog. Woohoo! Thanks, everyone, for stopping by.

I thought this would be a good time to see what people are reading on here and talk about the importance of the timeless nature of stories. Yes, it can be super successful to hop on breaking news when you have something of value to add to the situation, too. Let’s take a look at the top 10 most-read articles this month and when they were published.

  1. Stories that are similar to our own bring out emotions (Oct. 1, 2014)
  2. How to hire me to speak at your event  (July 3, 2014)
  3. How to edit Facebook Places (May 30, 2014)
  4. Honored to be the No. 1 social media healthcare influencer on the HIT99 list (July 31)
  5. 105-year-old hospital volunteer asks for Retweets while advocating for volunteerism (Aug. 11)
  6. Why I’m writing a book (Aug. 18)
  7. Why speeches are more like performances (Aug. 7)
  8. My one-on-one interview with death row inmate Dustin Honken (May 17, 2014)
  9. How I’ve grown my Twitter following – without buying followers (Jan. 11)
  10. #H2HChat Example: How to get people to your Twitter Chat (Aug. 21)

In August, I published 18 articles on my blog, including this piece. So much for sticking with weekly posts. Ha.

Many of them brought in some good interest and interactions. I received numerous messages, too, on posts that don’t show up in the month’s Top 10. So there was some good interaction even for posts that didn’t pull in the top numbers for readership.

Of the Top 10 posts in August, less than half (four total) were actually published during the month.

The top post discusses my son’s death and was published in October – (so about 10 months ago. Coming in at number 2 and number 3 were posts that were also published last year. One discusses how to hire me to speak at your event. Number 3 is a piece that explains how to edit Facebook Places. That post was never even displayed on the homepage in any manner. It draws in a lot of search traffic since people are searching for solutions on how to edit Facebook Places. It’s actually harder to do than it might seem.

The most-read post this month and that was actually published this month comes in at number 5 and highlights the social media story of a 105-year-old hospital volunteer.

A couple more posts published this month follow, but at number 8, is the republished newspaper story of the interview I conducted with a death row inmate a few years ago. Some documentary production crew was working on a show on the inmate, so perhaps that had something to do with it. Other media outlets have also recently linked to it.

august 2015 traffic referrals to siteSome of the older stories are showing up high because they rank high when people search for their topics on Google. That’s called organic search.

Social media referrals – when people see a link on Twitter, Facebook, etc. – made up about a third of all traffic. I did play around with some promoted Twitter posts, too. (Basically, I pay money to Twitter and Twitter shows my Tweet to more people.)

Some of the older posts are ranking higher because I re-share them on the top networks from time to time. Just because they are older doesn’t mean people aren’t looking at them again when I share them once (or twice) again.

Referral links from other websites (not social media) made up around 20 percent of all traffic and direct traffic (when somebody types in the blog’s address or has it bookmarked) almost made up 28 percent.

Creating new content on a schedule is a great way to keep sharing knowledge with our readers. It certainly helps build a following and community. Once you get going, don’t be surprised when older posts continue to still rank high.

It’s great to see that blogging truly is about longevity and not just in-the-moment publishing. Our content can last and be relevant for a while – as long as it is.

 


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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