Content marketing: Telling Meaningful Stories

Being transparent holds me accountable

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I tweet a lot. Anywhere from 200-400 times per week. Most of my Tweets have something to do with authentic storytelling, content marketing and the process of getting a storytelling strategy going. A sampling from a recent week:

There are roles for all.

Channels don’t define our bigger purpose. They help us share it.

Being nice scales.

Dream. Then do.

Dictated a blog post for May 25 with the app. Awesome.

My updates are my own, but are often inspired by others.

– @ctrappe

Yes, they are my own – unless I quote somebody. But they also do two other things for me:

  • They remind myself of what should be done. (Often, I talk about best or potentially best practices.)
  • Keep a topic front and center in my mind.

Sometimes, I repeat myself. From time to time I post the same update again with a few days or week in between. Other times, I tweet something and then go on with my daily tasks and at some point, I remember something I tweeted or something brings the topic back to mind.

As I said during my 2014 talk at the Workplace r(E)volution event in Iowa, the status quo is called that for a reason. Once it’s there, it’s hard to change. Take a look at this short excerpt from my talk below. Somebody had moved this podium to the middle of the stage. Even though nobody used it except the first speaker, it became the status quo. To move it back I had to make an effort. But first, I had to remind everyone (myself included) that it was there.


How do you change the status quo? You have to make an effort. Take a look:

Once we say things out loud (or Tweet them, which is very public as well) we recognize something worth knowing, thinking about or doing and we make that publicly known. That’s often Step 1 for doing something new or different: Deciding that it’s worth doing (and mentioning).

Since the written word is much more memorable than something we fleetingly thought about the statement is now a bit easier to remember. And we can go back to it.

Sharing our stories and thoughts publicly can not only inspire others, but also remind ourselves to push forward.


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  • Content Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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