Content marketing: Telling Meaningful Stories

Being recognized by others shapes our stories, too

Christoph Trappe

June 16, 2015

Stories

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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When others say out loud something good about us it can validate our own stories and amplifies them to others.

For example, I’ve known that I work at a cool place at MedTouch for a while. So I nominated my employer to the Corridor Business Journal’s competition. Once a nomination is received the CBJ sends out an anonymous survey to local employees to find out if the place is really cool.

They ask questions like whether your boss really cares about you and if work schedules are flexible. Among others.

A majority of local employees has to finish the survey so the CBJ can determine if a company is actually cool and not just in the one initial nominator’s opinion.

A great process really. In 2015, the MedTouch Iowa office was one of the honorees and we produced a Top 10 reasons why we are cool video. Very fun.

Public recognition means something. That’s probably why we put so much weight into newspapers writing good articles about us. It’s somebody else recognizing our wonderful story.

So recognition by others is important. And I’ve said before that we don’t become experts by ourselves calling us experts. We are true experts when others call us that. The same is true with awards like this. If it’s just me saying how cool we are, it doesn’t mean nearly as much as when others are saying it and when even more people see it and perhaps agree with it as well.

Public recognition is important. But before we get publicly recognized we still have to live it first.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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