Content marketing: Telling Meaningful Stories

Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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Employee Advocacy: How to get employees to share your great culture stories!

Christoph

March 26, 2017

Social media

Everyone says they have a great culture. But the paid cheerleaders don't count Culture gets proven through authentic employee advocacy. This explains how!

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The value of thinking time can’t be measured in time 

I was watching Dave Chappelle, the standup comedian, on Netflix at the gym on a cardio day and it started like this:  Dave was sitting on a chair and staring off into the distance. The voiceover said this is where all of his ideas come from and he calls this “the stare.” Oh no, how […]

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#AdobeSummit blog: Why you should stop knee-jerk reactions in #digitalmarketing 

A look at the importance and impact of ideas. Audience: CMOs, communications and marketing leaders

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#AdobeSummit: Why would I ever need a 3D photograph of myself?

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔  I often try to avoid the booths (aka vendor) area at conferences but try to at least get a quick […]

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#Adobesummit blog: What not to wear in Las Vegas (with picture)

Christoph

March 22, 2017

Strategies

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 Here’s a fun story that happened to me while at the Adobe Summit North America 2017.  My wardrobe in general […]

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#Adobesummit blog: Answer this: What’s the business purpose of this innovation?

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 The Adobe Summit 2017 in Las Vegas knew how to throw a party. The production was fantastic and entertaining when […]

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#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless 

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]

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Things to consider BEFORE importing your Gmail contacts into LinkedIn

Christoph

March 19, 2017

Social media

I spent the last few days working on some training on how to build and grow audiences so the timing was perfect to be prompted again by LinkedIn to connect with all of my Gmail contacts. Hm. Sounds like another way to grow audience. 🤔 And that is one way to continue growing my community […]

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Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.

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Photo booths at conferences: Participate or not? [BRANDING]

Christoph

March 16, 2017

Strategies

Photo booths are all the rage at conferences now. Wear these silly glasses, throw on a silly scarf thingy and throw your leg up in the air to show you are having fun.  Every once in a while when speaking at a conference the person introducing me will remind people to stop by the photo […]

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[Mobile blogging] How to improve social sharing from the updated WordPress mobile app after dictating a post 

Christoph

March 14, 2017

WordPress

I blog and post about 80 or 90 percent of all of my blog posts on here from the mobile WordPress app. I’ve done that for years and it actually enables me to blog more. I often voice dictate my posts and sometimes I write them with my thumb while riding a stationary bike at […]

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PICTURES: There’s nothing wrong with not wearing a full suit for a TV interview -sometimes 

That of course assumes that only the top half of you is shown to viewers. 😱🤔😂 We certainly hear jokes of TV anchors not wearing pants because only their upper half is  shown on TV. And with more and more people working at home more and more people don’t necessarily dress up every day. That […]

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New communication skill alert: Understanding wrong autocorrects correctly

Christoph

March 14, 2017

Words

Being able to understand mistyped autocorrects is a new skill.

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When is it okay to complain publicly on LinkedIn or other social media networks?

Christoph

March 13, 2017

Social media

You likely have seen the posts on LinkedIn: Why would recruiters think I want to read their lengthy emails? Stop calling, stop calling, stop calling. OR I have four openings and I cannot believe that people would apply for more than one. At this senior level! OR I cannot believe that people would send me […]

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Marketing and communications: Why sharing your strategy is not a weakness 

A visit to a childrens’ place reminded me that it’s quite OK to share our strategies with others. Just because others know our strategies doesn’t mean that they can actually implement them or even want to. But yet I often still see the attitude and mindset by marketers and communicators that their strategy needs to […]

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Maybe the term “content marketing” needs to go and be changed to … 

Christoph

March 11, 2017

Words

Content communications OR content connecting OR something else? But let’s back up a bit and let me tell the story from the beginning: The other day I posted to several social media networks that I was quitting content marketing. That of course prompted a number of people to message and text asking if I had […]

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Digital marketing leaders: Be prepared to repeat yourself A LOT!!!

“How many more times do I have to explain this?” “I’ve said that for years.” And at some point people understand it, actually hear it and most importantly – believe it! But as a (digital) change agent you might as well get used to one thing: You’ll repeat yourself a lot. Maybe even for years […]

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[FACEBOOK] How to pick better preview images for your website link on Facebook

Christoph

March 9, 2017

Social media

Sometimes preview images for links on Facebook don't work. This article shows you how to pick and upload better ones.

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[SOCIAL MEDIA] How to promote your Instagram post and should you even do that?

As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network  now lets you promote post directly from within the app. […]

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How many brands get human to human marketing wrong and how to fix it

Whether you are in B2B or B2C marketing, it's really all H2H or P2P nowadays. You are trying to reach people afterall. This article discusses how to keep the people in mind.

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Why you should use hashtags on LinkedIn and Facebook – in addition to the usual suspects of Twitter and Instagram

Christoph

March 7, 2017

Social media

You can now use #hashtags on all four of these networks: Twitter Instagram Facebook LinkedIn I think the case has been made to use them on Twitter and also Instagram-many conversations are threaded around hashtags on those networks. Few people argue with me over not using hashtags on Twitter and Instagram. LinkedIn and Facebook are […]

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[FITNESS BLOG] What are the best headphones for the gym?

I work out about five or six times a week and I love listening to music while hitting the gym. Other people have told me they like listening to podcasts and others yet like to work out without any audio entertainment. But if you fall into the first two categories, chances are that you’ll need […]

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Here’s the No. 1 Actionable Step for your digital marketing strategy!

Christoph

March 4, 2017

Training

“Please give me some actionable steps” is what many out there in the digital marketing world demand from their trainers and consultants.  What are the steps? What’s the process?  Okay, sure. Here it is: <Insert process> (Insert gap in time music) On screen lower third graphic: Three months later. (Trainer from three months earlier enters […]

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The best communication plan is the one that happens now 

A look at why the best communication plans do not delay the sharing of information.

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Content marketing metrics: How to measure performance in shorter months

Oh no!!! Our digital key performance indicators are way down for February. It’s like we were about three days short of January! LOL. It’s easy to forget that February is a short month.  I also worked out less and even ate fewer calories than January, but did not lose more weight because of that in […]

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When will we think of revenue models outside of advertising online?

Facebook Live now allows broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]

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Why good marketing teams use the 24-hour rule of feedback 

Feedback – even when it stings or is wrong – can be tremendously helpful. We can learn from it and make necessary adjustments. At the least, we get an idea how others perceive us.  But feedback that is about something too long ago is just worthless and it usually only serves one of two intentional […]

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How and when to upload multiple photos or videos into one Instagram post 

Christoph

February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post.  Please don’t use this functionality to add 10 lame stock art images, but there are some uses […]

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How to add a call to action button to your Facebook post without having to pay for an ad

Christoph

February 22, 2017

Social media

A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.

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Why you want to pin a Tweet to the top of your Twitter feed

Christoph

February 21, 2017

Social media

Twitter moves fast, and I tweet more than 200 times – sometimes more than 300 or 400 times – per week. With that volume, it can be hard for new followers to figure out what my Tweets are about. New followers sometimes stop by my main page and look at my most recent Tweets. Depending […]

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#Dadlife Stories: Technology is so helpful when your kids are fast on their bikes 

Christoph

February 20, 2017

Stories, Technology

I’ve gone on walks and runs with my daughters, and the older one often rides her bike ahead and waits to allow us to catch up. Sometimes she forgets about us and keeps riding. That can be scary – usually just for the parents. A few years ago, that led to my wife and I […]

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Why the digital gurus are wrong and print is NOT dead!

I love digital storytelling. More so than many of the corresponding offline and print counterparts to digital channels like blogs, social media and news notifications. But, repeat after me: Print is not dead! Here’s an inventory of exhibits: My mailbox. The one outside my house. If direct mail didn’t work at all, how come so […]

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How can I stop Facebook ads to show up over and over?

Christoph

February 17, 2017

Social media

The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are welcome. Ha. To stop the repeats, I wish it was as easy as simply not liking it. It’s not. Due to targeting by some advertisers, the ad can (and likely […]

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Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

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