Content marketing: Telling Meaningful Stories

Authentic isn’t always perfect

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We all want to look good and show our best or better side. Yup. Why do you think makeup or photoshop exists? Or why people get fired saying something slightly – even if true – off-message on social media.

Because we want to look our best. Why do you think people post mostly good things about themselves on social media? That’s why!

But when we are authentic we aren’t always looking our marketing-type self. And that’s OK. Why wouldn’t it be?

Don’t get me wrong here. It’s certainly OK to present ourselves in a professional manner.

But lives aren’t polished and as more generations grow up in the digital world where many things are public – including sometimes the private ones – we will likely become more tolerant of true authenticity. Maybe.

I noticed in my seven-year-old that she takes very authentic photos and sometimes she smiles, too. Will she not get a job in 15 years because a recruiter sees her making a face in a selfie?

Maybe, but that’s just crazy. People evolve and are not perfect. I think many authentic photos make us appear more, you guessed it, authentic.

When people – and brands, too, are authentic they attract the right friends and customers – the ones that actually want to be associated with them.

Instead of calling and interrupting everyone over the dinner hour, we live our lives and connect with those who are actually interested in connecting.

Of course, we can still make choices to not associate with certain people. That’s fine. We don’t all have to be friends. But we should respect each other’s true authentic selfs.

If we don’t understand it it’s OK to ask. Many people have no problem sharing their stories. How do I know? I’ve asked hundreds of people for their stories and hardly ever says one they don’t want to share it. Many have let me share it publicly.

There’s nothing wrong with an opinion either. Just make sure it can be explained.

Let’s make 2015 the year of authentic stories and meaningful connections. And yes, ultimately all of this leads to business.

Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph

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