Content marketing: Telling Meaningful Stories

Attending farmers’ markets builds community around our stories as well

Christoph Trappe

June 17, 2015

Stories

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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downtown Cedar Rapids Farmers' MarketDuring the summer months, 20,000 or so people every other week attend an outdoor farmers’ market in downtown Cedar Rapids, Iowa.

You can buy fresh produce, grab some breakfast or early lunch and listen to live music.

Perhaps just as important is people running into each other, catching up and sharing updates.

A lot of times conversations between two people (or two groups of people) go something like that.

“Oh hi. Good to see you here.”

“Yeah, good to see you, too. Aren’t these markets great and the weather is so nice.”

“Yup. We come down here for….”

Then conversations can go into non-market related catch-up. Here’s what’s new with the family, the job, etc. etc.

The farmers’ markets aren’t just a time to shop, they are clearly also a time and place to catch-up with people that we know but may not run into daily. And of course sometimes we run into people we see daily, too. We chat with them as well.

farmers market selfieFinally, people take pride of these events. Have you seen how many post pictures from them on their Facebook, Instagram and Twitter accounts?

“Look, I’m at the cool market.”

“The weather is so nice. Come on down.”

“My friend has a booth for his new business.”

And so on. People take pride in them.

Community events like this are great ways to feel connected, catch up and enjoy parts of cities. They are part of our experiences and with that part of our stories.

In the summer of 2017, I went to my first farmers market after dark. The crowd a slightly different but many of the things mentioned above two years ago also apply for the night one.

There’s more drinking and less produce buying at the night one but still of chatting and connecting.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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