Content marketing: Telling Meaningful Stories

Another Way to Share Your Presentation: Live Tweet it Yourself

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Content strategy with website as hubWe believe in multi-channel content distribution here with the website as the hub. Everything is on the website and then reformatted and distributed on other channels, including social, offline and other channels.

Sometimes it can be difficult to send content to all relevant channels at the same time, including social media during a presentation. Obviously you can’t live tweet from your own account while speaking at the same time but there’s a way…

WordCamp Denver 2013 slidesWhen I presented at WordCamp Denver in 2013 I ran into Sarah Pressler, who presented later in the day, and “live” tweeted her presentation. She had scheduled a number of Tweets to appear at approximately the right times while she was presenting. Many WordCamp – and conference attendees in general – often follow other people’s thoughts about a presentation on Twitter while everyone is using the event’s hashtag. So, people are already connecting on social during events and why shouldn’t presenters participate.

Sarah has given others credit, too, for this. See below. (Click the image to follow everyone mentioned on Twitter.)

People who live tweet presentations

I thought the idea was great, wanted to try it and did for my WordCamp Vegas presentation in December 2013.

Workflow to live tweet your presentation

WordCamp Vegas organizers told me they wanted me to do a session on “WordPress for Beginners.” Once the abstract was completed I:

  • Drew up an outline of the session
  • Assembled the content
  • Wrote and edited slides
  • Did a practice run of the presentation
  • Uploaded the presentation to Slideshare and embedded them in a post that I scheduled to publish at the time of the presentation
  • Wrote Tweets in Hootsuite and scheduled them to go out during the presentation. The iPad Hootsuite version allowed me to schedule a Tweet every five minutes
  • Reread my Tweets
  • Gave the presentation! I made sure to let the 100 or so people in the audience know about the scheduled Tweets, too.

Live tweeting presentation: Did it work?

Here’s a look at the Tweets that went out. Sorry, they are in reverse chronological order.
Live Tweeting a presentation

Some of the updates were retweeted and engaged people in a way that wasn’t possible before live tweeting your own presentation.

Live tweet responses

Overall I think it was worth doing and I will probably do this again for future presentations. If you try it, feel free to let us know how it went.

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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