Content marketing: Telling Meaningful Stories

And that’s it for phone numbers I have memorized and actually work 

Christoph Trappe

November 28, 2015

Stories

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Remember how those of us older than 25 or so used to have to memorize phone numbers?

  • Our home number 
  • Mom and/or dad’s work phone 
  • Grandparents
  • Etc.

My grandma and mom’s numbers were two of the last numbers that I still had memorized. I used to call them from rotary phones, then push-button phones and most recently from Skype (as I had moved to the United States and they live in Germany).

Besides their numbers, I couldn’t recite my office’s number, or my boss’, or really anyone I know. They are in my phone. I push their names and the call goes.

Really,  I make or get few phone calls. Texts or emails are dominating most one-on-one conversations. I chat more with my sister in Germany on Facebook Messenger than I talk to her as well.

My grandma died a few years ago, but interestingly I can still recall her number today. I certainly called her enough times.

My mom’s number changed this week and I did with the new number what you do with phone numbers in 2015 – I put it in my phone. Chances are slim that I will ever need to memorize it.

It likely won’t have as many memories attached to it either. I won’t use it to call for rides, report a flat tire on my bike or  the hundreds of other times I called to get help with one thing or another. 

I’m sure I won’t forget the old number anytime soon, but my mom is still only a push of a button away. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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