How to use the Amazon Live Streaming Platform [Step-by-step guide]

Estimated read time: 6 minutes

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 71,361 other subscribers

You know my love of livestreaming my podcast episodes! It’s a wonderful way to maximize each recording. Another way to livestream that I just ran across was the Amazon live streaming platform. Yup, you can now go live on Amazon and basically produce your own infomercial.

Jim Fuhs and Chris Stone go live on Amazon Live 2-3 times a week and share their strategies with us in this livestream of the Business Storytelling Podcast.

Here’s an example of my first attempt. As I mentioned on the podcast episode discussing the Amazon live streaming platform, the videos can’t be embedded on websites (yet). I’m also not sure how Amazon displays these shows to users while you are live. I did have 3 viewers though, so people are finding it somehow.

How to start with the Amazon Live Streaming Platform

Simply to go and sign up for an account. There are a couple of other seller ways as well, but this is the way I signed up. That account ties to your Affiliate Marketing Account with Amazon.

From your mobile device – iPad or iPhone – download the Amazon Live app. Sign into the app and start creating your livestream by picking products to talk about.

Click the plus sign to get started.

Amazon Livestream Platform start

Then add products. You can simple search Amazon.

add products to Amazon Live

From there  you can search Amazon and add products to your stream.

Once live, you can highlight them as you talk and they show up at the bottom for viewers to click:

Amazon Live with products

Afterwards Amazon gives you details on what – if anything – was bought, how long people watched, etc.

Of course, you could just use products that are already on Amazon and that you use. In my office video, I actually walked through my office and showed people the products while they could also click on the links to buy them.

You can also talk about your own products, which leads me to the next section on how to add products to Amazon. These are the strategies I’ve used before as a small business person. There certainly are other ways as well.

Adding products to Amazon

Links to products on Amazon are affiliate links, meaning I get a small cut if you click and buy. 

There are few ways you can add products to Amazon. I’ve self-published my books and added them via Kindle Direct Publishing.

You can also create merchandise and add that. For example, I added merch for my book and in 2020 created a 1-star review t-shirt.

The year 2020 has been something:

To say the least, I would give 2020 a 1-star rating if it was a business. So I promptly tweeted and Instagrammed my review.


Terrible customer experience. Nonstop. Would not recommend.

I then turned it into a T-shirt that you can buy in a handful of sizes and 10 colors on Amazon.

Read next: Online reviews matter and this guide shares how you can make them work for your business.

I thought it was a fun idea while being creative and on brand. So how do you sell a T-shirt – or other merchandise – on Amazon?

Let’s dive in. I did this entire process from my iPad.

Selling merchandise on Amazon

The easiest way for creators like me who create T-shirts once in a while is to use

I’ve previously created merchandise for my Content Performance Culture book, like these T-shirts.

To get started, head on over to and apply for an account.

Once approved you can pick a number of products for your designs like:

  • T-shirts
  • Hoodies
  • Sock pockets
  • Tank tops

I’m surprised you can’t submit a face mask design yet, given that many around the globe now wear face masks due to the coronavirus pandemic.

Read next: Should your brand create branded face masks?

You can submit one product per day and have a certain number of submissions available to you. Products can be published to Amazon in the US, UK, Germany and France.

This is where the interface gets tricky. You can only submit one per day, but a bunch of products are checked by default. Just go into “select products” and uncheck all but one.

The publish button is greyed out until the unchecking has happened. Once you click publish the product is submitted

How to design your Amazon merch

Certainly many design programs and a good designer will do the trick.

Be sure you know what the specific dimensions are for the specific product you want to choose.

I use Canva – the pro version (~$12/month) – which allows me to do simple design on their web-based platform. I’m not a designer by trade but Canva helps me do some design myself.

Read next: How to easily resize images without a social media cheat sheet

I first created this for Instagram:

  • I picked the Instagram template
  • Added a background
  • Picked a template text and changed it to 2020
  • Then added more text
  • Found a gold star (under elements) and one unfilled star that looked similar
  • Then sized the stars and aligned them
  • Added URL for branding

Super easy. For Instagram it’s okay to export as a jpeg. That doesn’t work for Amazon Merch where you need a higher-resolution png.

If you need to remove background from your base image, here’s how to do that. 

Resizing my Instagram post was super easy, using the resize function.

Then just save as a png and upload into Merch for Amazon.

Amazon merch revenue

Of course creating products that people might enjoy is only half the battle. Now you have to promote it and get it in front of people. 

How much money would you make on a $19.99 T-shirt? Just under $4 is the royalty Amazon currently pays.

But following my process above the production cost is also relatively low. There’s some time involved.

On books you also make a portion of the total cut. A little bit more on Kindle versions as Amazon takes less out to cover production and shipping.

Recommend Amazon Live?

The biggest beef I have with Amazon Live is that I can only go live on Amazon and not other channels. That’s been a great strategy for me to also push my podcast recording live to YouTube, Periscope/Twitter and LinkedIn. Of course, the Amazon Live infomercial might not work as well on Twitter anyway. And if you go to live on Amazon you’ll probably need to talk about products at some point. Maybe the whole time?

On livestreams on other channels the conversation doesn’t focus that much on products though guests’ books are mentioned here and there but not nonstop.

Nonetheless, if you have anything to sell that is of interest on Amazon it’s worth trying. If you can convert a lot of viewers via affiliate marketing it might also be worth trying.

Read next: What is affiliate marketing? Should I do affiliate marketing? (Feat. Ryan Doser and Codrut Turcano)

Don’t miss my new book

Move your content from happening to performing. The 2020 textbook: