Content marketing: Telling Meaningful Stories

#Adobesummit blog: What not to wear in Las Vegas (with picture)

Christoph

March 22, 2017

Strategies

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Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔

Here’s a fun story that happened to me while at the Adobe Summit North America 2017. 

My wardrobe in general  looks like this:

  • In the office (nowhere near clients): Super casual. Think sweat-type pants. 
  • At conferences and on client visits: Super dressy. Think tie and suit. Sometimes – especially when speaking – I wear a vest like the one below.

And this is a picture of my outfit on Day 2 of the Summit in Las Vegas. And then this happened on my way to the conference: I was stopped in the casino area. 

“Can you tell me where the ….. is?” a woman asked.

I looked at her baffled. Does she think I’m a local?

“Um. No idea,” I replied. 

The man behind her looked at me in disbelief and grunted: “He said he doesn’t know. Ugh. WHAT?” Not helpful!

I didn’t get what the expectation of me knowing was and then immediately ended up being stuck behind a group of people all wearing vests. Of course, they were all casino employees and casino employees were vests. Mystery solved. 😱😂 They thought I worked there. It was a like walking into a Best Buy in a blue polo and khakis. 

Of course, the conference isn’t even that dressy dressy. Some wore ties but overall it’s business casual – which I don’t really have, other than me not wearing a jacket or losing the tie. 

So what we wear matters. We are always judged by it and sometimes we are misidentified as a casino employee. I just hope they didn’t leave a negative Yelp review for the casino based on the exchange with me. 😱

So there’s a fun little authentic story for you from the Adobe Summit. At least it gave people a little laugh. 


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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