Content marketing: Telling Meaningful Stories

#Adobesummit blog: What not to wear in Las Vegas (with picture)

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Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔

Here’s a fun story that happened to me while at the Adobe Summit North America 2017. 

My wardrobe in general  looks like this:

  • In the office (nowhere near clients): Super casual. Think sweat-type pants. 
  • At conferences and on client visits: Super dressy. Think tie and suit. Sometimes – especially when speaking – I wear a vest like the one below.

And this is a picture of my outfit on Day 2 of the Summit in Las Vegas. And then this happened on my way to the conference: I was stopped in the casino area. 

“Can you tell me where the ….. is?” a woman asked.

I looked at her baffled. Does she think I’m a local?

“Um. No idea,” I replied. 

The man behind her looked at me in disbelief and grunted: “He said he doesn’t know. Ugh. WHAT?” Not helpful!

I didn’t get what the expectation of me knowing was and then immediately ended up being stuck behind a group of people all wearing vests. Of course, they were all casino employees and casino employees were vests. Mystery solved. 😱😂 They thought I worked there. It was a like walking into a Best Buy in a blue polo and khakis. 

Of course, the conference isn’t even that dressy dressy. Some wore ties but overall it’s business casual – which I don’t really have, other than me not wearing a jacket or losing the tie. 

So what we wear matters. We are always judged by it and sometimes we are misidentified as a casino employee. I just hope they didn’t leave a negative Yelp review for the casino based on the exchange with me. 😱

So there’s a fun little authentic story for you from the Adobe Summit. At least it gave people a little laugh. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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