Content marketing: Telling Meaningful Stories

Adobe Voice

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Download the Adobe Voice app for your iPad to tell stories
Click on the image to download the app.

Adobe Voice is a storytelling app for iPads that Adobe rolled out in May 2014.

The app is another tool storytellers and content marketers can use to share their stories. I first heard of it through iPhone Reporting’s Neal Augenstein on Twitter. Thanks, Neal!

I tried it on May 11, 2014, and told a 2-minute story of why I use a manual lawn mower. Here’s how it turned out:

The Adobe Voice app starts you off with structure. It offers a number of included outlines for different types of podcasts. That’s great and easy to do. It then walks you through a few seconds of recording at a time.

Give the highlights.
Why would people find this interesting?
Tell us one more interesting fact.
And so forth.

The app doesn’t expect people to talk for more than a few seconds at a time. This can keep the storyteller focused and on point. When the person talks longer than they should a note comes up and says: “Keep it short.”

I also like how the app made me think about pictures. Every few seconds of recording a new picture is needed. That means I needed pictures. I like original pictures (they are unique to us!) and went outside to shoot some quick photos of the manual lawn mower. I was able to take and upload them directly inside the app.

The uploading of the podcast took a few moments, but once it was done, Adobe Voice offered me ways to share the production with my networks. It’s also easy to embed it on websites – including those running on WordPress.


A video explaining the app.

Mobile podcasting

Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life! Some articles may include affiliate links.

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