Content marketing: Telling Meaningful Stories

Actual buy-in


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Actual buy-in means that people:

  • truly buy into the shared vision and mission.
  • don’t bad mouth the overall vision behind closed doors.
  • believe.
  • have drank the kool-aid. (And I mean that in a positive way.)
  • will apply their strengths toward the shared vision.

Actual buy-in doesn’t mean that everyone always agrees on everything – even though we do build relationships over agreement. But it means that people have declared their buy-in and commitment to a cause or vision. Silence does not mean agreement. Actual buy-in is only possible through declared intent.


Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

kindle-cover

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


%d bloggers like this: