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Actual buy-in means that people:

  • truly buy into the shared vision and mission.
  • don’t bad mouth the overall vision behind closed doors.
  • believe.
  • have drank the kool-aid. (And I mean that in a positive way.)
  • will apply their strengths toward the shared vision.

Actual buy-in doesn’t mean that everyone always agrees on everything – even though we do build relationships over agreement. But it means that people have declared their buy-in and commitment to a cause or vision. Silence does not mean agreement. Actual buy-in is only possible through declared intent.



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