Content marketing: Telling Meaningful Stories

Actual buy-in


Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Actual buy-in means that people:

  • truly buy into the shared vision and mission.
  • don’t bad mouth the overall vision behind closed doors.
  • believe.
  • have drank the kool-aid. (And I mean that in a positive way.)
  • will apply their strengths toward the shared vision.

Actual buy-in doesn’t mean that everyone always agrees on everything – even though we do build relationships over agreement. But it means that people have declared their buy-in and commitment to a cause or vision. Silence does not mean agreement. Actual buy-in is only possible through declared intent.


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