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Google Optimize was a testing tool that allowed you to make data-driven decisions based on user behavior on your website. Then, Google decided to shut it down. So, months later, people are still looking for a Google Optimize alternative.
One option is VWO, which bills itself as a Google Optimize alternative and offers the following:
- Sessions recordings
- Heatmaps
- Funnel analysis
- Segments
- And more…
Pricing is based on the number of monthly users tracked, so VWO is cheaper for smaller sites and gets more expensive as your website grows. But in theory, you will also be making more money from more users!
Read next: How to Use Data to Make Decisions: A Guide for Success in Content Strategy
Of course, the question usually arises: Do you really need to test your website traffic? Do we need to spend the time looking for a Google Optimize alternative? Once you reach a certain level of traffic through your content marketing and SEO strategies, yes, absolutely, you will want to know as much as you can. With that knowledge, you can then optimize the user funnel and guide visitors to a purchase that’s good for them and you.