A roundup from Content Marketing World 2019

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Content Marketing World 2019 was busy for me. I arrived on the Thursday of conference week and immediately covered a session on artificial intelligence:

5 Artificial Intelligence Use Cases Marketers Must Know for High-Performing Content

Then I did a quick podcast on why to put your audience first with  Michelle Park Lazette of the Federal Reserve Bank of Cleveland. We also discussed the basics of brand journalism.

After finishing that show, I did a DMN One-on-One with Ashley Baker of Karcher Group on how we can be more real when telling our brand stories.

You can listen to that here.

Finally, on Friday, I’m again leading the Publishing Forum which featured a version of this talk:

Colleague Jess Lombardo filed this article, which I found very interesting:

How Psychological Triggers Impact Marketing Decisions