This article discusses some of the digital accomplishments of United Way in Cedar Rapids when Christoph Trappe was the vice president of communications and innovation from 2012-2014. The marketing team under Christoph Trappe’s leadership was recognized nationally for its efforts including through: Two Internet Marketing […]
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A Creative Corridor Project Profile: Innovation at United Way
This first ran on The Creative Corridor Project in 2013 and is republished here under Creative Commons. Christoph Trappe arrived in Iowa as a German high school exchange student, was recruited by legendary coach Hayden Fry and now his efforts—from a first-of-its-kind volunteering app to augmented reality—have […]
23 ways to run a successful creative process
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
What are some ways to communicate professionally through social media?
This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.
Product picture ideas: 12 Effective Ways To Increase Product Image Quality
A look at what things should be considered for good product images and how the images and copy must align to be useful.
How to improve written communication skills in the workplace
Jumpstart your written communication skills in the workplace! Use these tips and AI tools to hit the right tone!
Where do ideas in content strategy come from?
Ideas are essential in good content strategy. In this article I discuss how we can come up with ideas and how we can spot them to use in our content.
About Christoph Trappe
Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including: healthcare nonprofits SaaS publishing technology professional services Recently, he led an integrated content strategy at a […]
How to integrate social media
A look at how to integrate social media in the most meaningful way for any business through organic social media.
Cartoons in marketing and on livestreams: How to decide when to use them for your brand
This articles discusses how you can decide whether or not to use cartoons in your marketing.
From Germany to Iowa
Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 […]
Words to ban and avoid in corporate content
Consider banning or avoiding certain words in your content strategy.
Screen locked: My tips to manage screen time for professionals
A look at some tips to manage screen time for professionals, who literally make their living being in front of a screen.