Estimated read time: 3 minutesI saw fellow aviation geek Robbie Culver post time lapse videos from Chicago O’Hare – where I was heading myself interestingly. I promptly asked on Twitter how he recorded them and was surprised to find out that my iPhone has a […]
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A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
Estimated read time: 2 minutesWe went to the Swamp Fox Festival fireworks in Marion, Iowa, in 2019, and of course I wanted to see how I could use my iPhone X to capture it in pictures and video. Let’s look at: slo mo time lapses […]
Estimated read time: 3 minutesThere’s a real danger in digital content marketing to publish duplicate or at least content that dilutes other content. Here’s why that happens: We forget that we already written about it. Print journalists repeat stories all the time. Yes, I know […]
Estimated read time: 3 minutesForget about images! Go with a video! And if you really want to stand out do a cool time-lapse! Okay. That’s too harsh – maybe. Use an image if you have a good one but a video – which fewer organizations […]
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere.
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.