Estimated read time: 3 minutesPodcast syndication is an interesting project with the number of channels out there. For example, my own podcast is available on eight channels. Personally I really only use two of them.￼￼ And over all the number of listens have been going […]
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Estimated read time: 3 minutesIn 2018, I added this blog as a Flipboard magazine. If you use Flipboard already (and even if you don’t) you can check it out￼ here: View my Flipboard Magazine here. To add your site or blog visit Flipboard from a desktop […]
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Use these steps and this methodology to create teams that are more successful.
How to change your Instagram logo icon on your personal device. And a friendly reminder why you shouldn’t use Instagram logos or any social media logos in your physical marketing materials.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
A look at how you can tell better brand stories and why good brand stories matter.
Estimated read time: 4 minutesRecent episode 187: How to create more emotional B2B marketing (feat. Ashley Poynter) Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance […]
A look at what brands should consider when it comes to branded search SEO strategies. This article covers content by others and paid search.
This article looks at how to start a podcast – namely with the Anchor app, which offers free hosting, syndication and is easy to use while you are producing your podcast.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
A look at what brands should consider before jumping into sharing content that is coronavirus related.
A look at how and why I serialized my new “Content Performance Culture” book as a podcast.
Jake Goldman of 10up shared several ways on the Business Storytelling Podcast how WordPress allows content creators to use machine learning.
Estimated read time: 9 minutesThis post was supported by Lead Forensics. Thank you. Rest assured, the content is my own professional opinion and advice as always. Some of the biggest barriers that companies face to keep website visitors and potential buyers engaged on your website […]