A look at project ownership and why it’s important to have somebody own your content strategy to set it up to be successful.
Search Results for: content marketing journalist
Research is important in content strategy. That includes research to understand our audiences better and for content production.
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
Estimated read time: 2 minutesAn overview of terms explained This page is an index of common storytelling, content marketing and social media terms and my definitions of them. Click on a term for definitions and more. (I update this list continuously.) A Account Based Marketing […]
Estimated read time: 1 minutes Hello. Thanks for stopping by. Christoph Trappe here. I’m an experienced journalist, top 100 digital marketer and top 14 content marketer. My audiences include: 1.5 million readers on The Authentic Storytelling Project 71,000 followers on Twitter 10,000 followers on Instagram […]
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]