There is a real reason to use QR codes in your marketing in 2020 and 2021. The technology has improved quite a bit in the last decade.
Search Results for: QR code
Estimated read time: 2 minutesAs a child of the 1980s, local phone calls was a thing. I – like many children – were reminded not to talk to long to a friend a town over! Long-distance charges cost money! My kids – children of the […]
Online reviews matter to businesses and their reputation. This guide shares how you can make use of online reviews, how to respond and more.
How to change your Instagram logo icon on your personal device. And a friendly reminder why you shouldn’t use Instagram logos or any social media logos in your physical marketing materials.
Estimated read time: 2 minutesAn overview of terms explained This page is an index of common storytelling, content marketing and social media terms and my definitions of them. Click on a term for definitions and more. (I update this list continuously.) A Account Based Marketing […]
Estimated read time: 3 minutesI hardly ever watch a movie on in-flight video monitors and usually just have the flight map up. As I was flying to and from Madrid in 2019 where I was talking about change management I thought about the opportunities. A […]
Estimated read time: 3 minutesI use My Fitness Pal to track calories and workouts. And I have for a while and it has helped me lose a bunch of weight over the years. Of course I’ve gained some of it back but it’s an ongoing […]
Estimated read time: 3 minutesThe short answer is: it’s hard. From QR codes to bit.ly links to vague comments in magazines consumers scream: “Do. Not. Make. Me. Do. Something.” I don’t even want “bonus” content. I barely liked what I just read. Nonetheless print campaigns […]
A look at how businesses that offer free WiFi can maximize their brand and digital marketing with smart use of their splash page.
Estimated read time: 6 minutesAdditional disclaimer: This story came out of me attending Advertising Week in New York City in 2017 free of charge as Adobe’s guest. At Advertising Week 2017 in New York City some of the big topics were: Artificial intelligence Automation in […]
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere.
Estimated read time: 4 minutesEmail is not dead. People read their emails, and even when they don’t read all of my blog’s emails, it only gets out of their inbox when they delete it. Email marketing was also expected to be one of the fastest […]