This article shares how you can easily schedule livestreams to Facebook, LinkedIn, YouTube, Twitter and other social media channels.
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To schedule posts to Facebook Groups takes a bit more work with third-party apps than posting to pages and profiles. This article shares how to schedule posts to Facebook Groups.
Facebook avatars rolled out in May 2020 and they look surprisingly realistic when you follow the steps outlined in this article. This articles shares how to create them.
A look at the value of Facebook groups for business. How to use them to listen to your audience, things to consider when starting one and more.
Facebook has rolled out Instagram scheduling through the Facebook Pages Manager (now called Business Suite). You can now schedule Facebook and Instagram posts from there.
A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
Facebook Watch Parties are now a thing brands can host and participate in on Facebook. This article looks at what they are and how Facebook users are participating in a Facebook Watch Party.
Estimated read time: 2 minutesI’m currently running a campaign to offer companies help with their podcast programs. (Contact me here to chat.) Podcasts are a bit of a passion project and even have their own chapter in my third book on Content Performance Culture. Testing […]
Estimated read time: 2 minutesI get Facebook friend requests from time to time from people I thought I was already friends with. What? Did they unfriend me and changed their mind? I’ve been there! And I’ve written about how to decide whether or not to […]
Estimated read time: 3 minutesSeptember 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But […]
Estimated read time: 3 minutesOf course, it’s easy for people to spread fake news (aka incorrect information) on Facebook and other social media. There are no editors of content before it’s posted. It just goes up. Put some money behind it and you can make […]
Estimated read time: 2 minutesTargeting audiences by geography is a great way to reach people you want to reach. I just saw a Facebook ad while I was at the Destinations International event in St. Louis: If you are seeing this at DI, stop by […]
Estimated read time: 2 minutesI’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. […]
Estimated read time: 3 minutesIn spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course […]
Estimated read time: 2 minutesI was scrolling through my Facebook feed and as we all know it’s not uncommon to see advertisements – aka sponsored content. Typically it’s pretty simple to see that a post is paid-either through the sponsored tag or a sponsored hashtag. […]
Estimated read time: 2 minutesThe use case here is a consumer or customer coming to your website or platform and they have to sign in to use the service. Facebook over the last decade or so has become the universal identification card across the web. […]