Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
Search Results for: Bonvoy
[Technology] Why the Marriott Bonvoy app is actually pretty good
The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]
Elevate your marketing with loyalty programs in marketing
A look at what companies could consider offering loyalty programs and how that could work potentially to drive customer engagement.
What’s the point of top fans on Facebook?
In spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course sharing to stay a […]