Content Strategy Consultant, Head of Contet
Would I recommend flying Air Choice One – a small regional airline in the Midwest? Yes. Absolutely, but it’s not for you if you don’t like flying on little airplanes – think 8 passengers. On my flight from Mason City (MCW) to Minneapolis (MSP) there […]
Email marketing has so many benefits but it’s unfortunate how annoying some strategies have gotten. Let’s discuss some email marketing tips to be less annoying and more relevant.
This article discusses the realities of mileage runs in 2022. Are they worth it to make a higher level status or not?
A look at Shep Hyken’s new book and what is the difference between repeat customers and loyal customers.
Most every business should have a website. I share why and how to create small business websites.
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
Oftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also a type of email […]
Rideshare really was a great invention. From my perspective these are the main reasons. As a consumer I don’t need to carry cash I have a record On Lyft I can also earn Delta miles. Uber used to have a partnership with Sheraton and if […]
You know those people that walk around with their bluetooth device in their ear at all times? That’s not my style, I thought, and it seemed weird to me. The look is not linear and I’m a linear person. But I’m starting to change my […]
I was spending a good amount of time this weekend looking for deals for our 2019 family vacation. I have about 50,000 miles coming on American Airlines and I’m determined to use them in the most efficient way! I recently used 70,000 Delta miles to […]
The merger of American Airlines with U.S. Airways reminded me of the difficult decisions that we can face when organizations merge. What to do with social media accounts when organizations merge? U.S. Airways merged with American Airlines with the last U.S. Airways flight happening on […]
A discussion on how our comfort zone can change and evolve to help us reach our goals in the best possible way.