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It used to be that we would have cheat sheets to remember what size an image needs to be on the different networks. As you might imagine every network – for example Facebook, Twitter and Instagram – have their own requirements.
In fact there was a time when content marketing agencies were trying to rank for articles titled something like this: The ultimate cheat sheet for images on all social networks.
￼￼Honestly, having an actual cheat sheet seems fairly outdated. Why does it need to be a sheet and do I need to print it and tape it to my computer? I’m sure people did that and still do that.
￼Of course some designers just save the settings for a quicker resizing of images in their design software. Nonetheless, some manual work was still required to realign what fits and what doesn’t. Of course that also depended on the actual image and whether or not it was a photograph or a designed piece.
When it comes to designed pieces I’ve been using the free Adobe Spark iPad app.￼￼ I even used it to design my third book’s cover.￼ The cover is assembled from different pieces – including text and boxes. I kind think of it as how responsive design on website works.￼ Of course, responsive design automatically happens for the visitor. Wouldn’t it be nice if resizing of images happens the same way?￼ Maybe we’re getting closer to that.￼
My book cover looks like this:
Then make sure when you have that open in the app to duplicate first ￼￼ That way you have the back up to use for further edits down the road. At the bottom you simply click resize and then pick the image type that you want to use.￼
It’s really as easy as just clicking on the right network and image and it automatically resizes it for you.￼
As you can see the Instagram Stories version is very similar to the original accept it squishes things together a little bit more and adds a little bit of extra￼ headroom.
The Facebook cover version is a different orientation so it’s kind of interesting to see how Adobe Spark adjusts a vertical image more horizontally. I think in this case that worked.
Now if I keep clicking along from that version the next versions might not be as perfect had I used the original as the base. For example, creating an Instagram Stories version from the Facebook cover version makes the Instagram version look like this:
I find the first Instagram version much nicer than this version off the Facebook version.
So it’s something to keep in mind as you’re creating different images for different networks. Use the original version for the best experience but also try clicking along to see if you might get a creative version that you like.
Adobe Sparks can be used for free, including everything I’ve shown you in this post. It also has in-app purchase options available.￼￼￼￼￼ I found it to be a very nice tool to create images while only using an iPad.￼