This article discusses how to determine and then implement a brand’s personality in marketing. Easier said than done, but possible.
Why an emotional marketing strategy matters in B2B
A look at how to use emotional marketing in your B2B marketing strategy.
🤔 Should we use emojis in business communications? 🤷♂️
This article discusses emojis in business communications and when the use likely is okay and when it might not be.
The art of acknowledgement: How to respond to a compliment
Getting a compliment of course is nice when it is meant. How to respond to a compliment however is something that we sometimes don’t do correctly.
Harness LinkedIn connections: How to do LinkedIn Live
LinkedIn Live is another way content marketers can share their message. This article shares the pros and cons of LinkedIn Live.
Why we need at least one calculated risk-taker on marketing teams
This article discusses what a calculated risk-taker is and why we need them on marketing teams to be successful.
Why you should use QR codes in marketing and customer service
There is a real reason to use QR codes in your marketing in 2022 and going into 2023. They have improved quite a bit in the last decade.
Immerse yourself in a new world of sound with spatial audio
This article discusses what spatial audio on iPhone is, how to turn it on and whether or not it’s even worth it.
Be memorable: How to choose a podcast name
In this article I discuss how to choose a podcast name through brainstorming and also by using podcast name generators.
What is the importance of following instructions?
This article discusses the topic of what is the importance of following instructions – and especially in a marketing career.
Bringing Results with Strategic Writing & Strategic Content
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Stay ahead with these SEO tools for digital marketing
A look at how to measure SEO results and how to go about creating content that works and even build on accidental success.
Maximize Your Sales with the Right E-Commerce Content Strategy
A look at the importance of good content on e-commerce sites. Good content can help your search rankings and keep customers engaged.