[STORYTELLING] How to get access to the people with the good stories

It’s virtually impossible to share good and meaningful stories if we don’t have access to the people who lived and participated in those stories. That’s why personal storytelling is so much easier than organizational storytelling. We already have access to the person who lived the story – us. When we work in an organization’s communications […]

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UPDATED: How to unsubscribe from somebody’s Facebook Live notifications

Facebook Live, similar to Periscope, allows Facebook users to livestream video to their Facebook friends (and fans). I’m a big fan of livestreaming video – in large part because it is live, real and allows for interaction. It’s authentic. But, that doesn’t mean that I have to want to get everyone’s notifications when they go […]

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UPDATED: Tweets starting with the @ sign will be seen by all followers again 


May 24, 2016

Social media

May 24, 2016 update This appears to be moot point in the coming months, according to this Twitter announcement: Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use […]

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CUSTOMER SERVICE: We will take your order however you like to give it 

On a trip to Boston to speak about storytelling at the Population Health Forum  I stopped at a Which Wich sandwich shop for lunch. I had never been to one and had no idea how to order nor did I download the app before I arrived. See, at Which Wich shops you order by filling […]

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If customers don’t agree with your “improvement” it’s not actually an improvement 

I was on the phone with a service I really enjoyed after they had increased rates by over 200 percent.  That’s crazy in itself, right?  So I tried to find out what would have prompted that kind of rate increase. It certainly wasn’t inflation. They were really nice on the phone and answered my questions. […]

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Why moments of vulnerable transparency are important in employee relations, innovation and customer service 

A moment of vulnerable transparency is when people say something true and honest but that is not necessarily traditionally acceptable to share or even politically correct. It helps people make decisions! Recommended reading:  Don’t mistake politically incorrect for actually incorrect (keynote video) This could include: Leaders sharing with employees a mistake they’ve made. Customer service […]

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Storytelling and content marketing in healthcare: Join me at Content Marketing World in Cleveland


May 18, 2016


I’m heading back to Content Marketing World  – the international content marketing conference in Cleveland – in September 2016. It’ll be my third time attending and second time speaking.  In 2015, I sat on a panel that discussed how to get executive buy-in.  Recommended reading for you: The importance of actual buy-in From 2015: Getting […]

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How to take better selfies [SOCIAL MEDIA]

Some selfies are better than others. Leaving aside that some people are better looking than others, all of us can do a few things to make our own selfies look as good as possible.  Here are my top tips that I’ve tested by taking hundreds of selfies:  Find something interesting for a background. Selfie after […]

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Online #CustServ: Wording matters so we don’t think we were hacked! [EXAMPLE]

Traveling a lot gives us lots of opportunities to experience unique, interesting and sometimes weird stories. It also offers different glimpses what companies and organizations are doing when it comes to good, neutral and just bad customer service. I think of the travel industry in these buckets: You need them! These are airlines, train systems, […]

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SPOTLIGHT: What’s thoughtful strategy?


May 11, 2016


Every once in a while, I like to highlight other blogs here in the Spotlight section. Let me introduce you to Kelsey Guetschow, who blogs over at The Thoughtful Strategist. Kelsey and I are also writing a customer service book together that should come out later this year. I’ve send her some questions and here […]

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Christoph Trappe, keynote content marketing speaker

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My Authentic Storytelling Book

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Confirmed talks


Miami, Florida
July 16, 2016


Aug. 3, 2016
The Gathering of Healthcare Simulation Technology Specialists conference
Peoria, Illinois

Christoph Trappe at Content Marketing World


Annual Conference
Des Moines, Iowa
Oct. 21, 2016

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