A guy’s perspective: Do women really make most healthcare decisions? 

Christoph

September 27, 2016

Health, Stories

I hear those studies often: “Since women make most healthcare decisions, marketers need to …” When I hear the studies and statements I sometimes would think: “Oh sure. Maybe. But I can and do make my own decisions.” And that’s true, but then I look at what actually causes me to go see a doctor! […]

Read More

What’s best? YouTube Live, Periscope or Facebook Live?

Christoph

September 26, 2016

Social media, Technology

It’s so hard to keep track of what live video social media app to use. Periscope. Facebook Live. MeVee works too. There used to be Meerkat and Blab and Google Hangout has video, too. Maybe we should do them all at once. That would be how many phones I need then? Seriously, it can be hard to […]

Read More

Don’t fake it until you make it but grow into it 

During a 2016 speech at a marketing conference I shared the story of a football coach who told me to appear confident even if I wasn’t. If other players didn’t think I was confident of my call as a center, they may lose trust. A valid concern. After I shared that story somebody said: “it […]

Read More

UPDATED: How to retweet yourself on Twitter over and over [SOCIAL MEDIA]

Christoph

September 26, 2016

Social media

As of June 14, 2016, you can now retweet your existing tweets one time after they were originally published. But, and this is a big but, you can only retweet your tweets from the mobile app. It does not work from the desktop as of Sept. 26, 2016. No idea why not, but you can officially retweet yourself once […]

Read More

How I’ve trended on Twitter in two cities – Mumbai and Oklahoma City 

Christoph

September 22, 2016

Social media

My speeches have now twice trended on Twitter in the cities where I was giving them. The first time was Mumbai, India, in 2015, when I was giving a keynote at a blogging conference. Every slide had my Twitter handle on it and I actively encouraged tweeting during the talk. “Please make sure to tag […]

Read More

How to integrate Instagram Stories into your content marketing

Christoph

September 22, 2016

Social media

Instagram Stories, which is very similar to Snapchat except they are inside the Instagram app, is another way to reach your audiences. I’ve been experimenting with it and have shared snapshots from my travel days, doing content marketing training and while implementing content creation projects. It’s nice because the media assets self-destruct so to speak […]

Read More

TRAVEL: How I choose an Uber or rental car while traveling 

Christoph

September 21, 2016

Stories, Travel

Ubers and rental cars both have their advantages and sometimes one is cheaper than the other. With apps for both on my phone, I can easily figure the difference out before going on trips.  Let’s take a September 2016 Oklahoma City trip as an example. It’s a down and back day trip. Flying over in […]

Read More

How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

Read More

How to promote your event through great storytelling [HEALTHCARE EXAMPLE]

A lot of event promotion I see out there is, well, just very promotional. Here’s our event The time Date Maybe the purpose is stated And whatever it is that we want from you – often to give us money to attend But having unique events and promotions of those events can help organizations and their […]

Read More

How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

Read More

Subscribe Now!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

Content marketing for hospitals

content marketing for hospitals

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog

Order on Amazon

Learn more about live video on social media. (Click the image to order).


Confirmed talks

Save the Date Cover

Print

Annual Conference
Des Moines, Iowa
Oct. 21, 2016

2fbe44_a21cc14e639a4115b10556fd55cf662a-mv2

ibtm world

content-marketing-summit-delhi-2017

book now

book1