Internal communication strategies are so important but also easily forgot. Longterm we need a good culture to be successful.
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Twitter has made it harder to retweet other people’s tweets. This article shows how you can still do that.
Facebook avatars rolled out in May 2020 and they look surprisingly realistic when you follow the steps outlined in this article. This articles shares how to create them.
A look at how to unlock your iPhone with Face ID while wearing a mask due to the coronavirus pandemic.
You can now run your own infomercial on the Amazon Live Streaming Platform. This article tells you how to sign up, how to pick products and how to go live.
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan and myself – Christoph Trappe.
This article looks at how you can use social media polls – specifically on LinkedIn and Instagram – to drive leads by responding to people who vote in your poll.
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
A look at how to measure SEO results and how to go about creating content that works and event build on accidental success.
A look at how Amazon star ratings are calculated for different countries based on the reviews given to the book.
This article discusses how you can easily book meetings with people without the hassle of emailing 5,252 times. Specifically I’m diving into Calendly and the Calendly plugin for Chrome.
A look at how to use Fleets which are the Twitter version of stories.
A look at how podcasting can now help you rank in search. I call it podcast SEO.
A look at the value of Facebook groups for business. How to use them to listen to your audience, things to consider when starting one and more.
This has been a bit of the year of voice SEO for me. It’s definitely something companies need to be aware of. Even with the problems of voice assistance. Seriously, Siri doesn’t hear me correctly or give me a good answer maybe half of the time. A look at what to know about voice SEO.